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Contemporary Issues Impacting European Communication Competencies

Ralph Tench ; Faculty of Business and Law, Leeds Metropolitan University, UK
Dejan Verčič   ORCID icon ; Faculty of Social Sciences, University of Ljubljana, Ljubljana, Slovenia
Ana Tkalac   ORCID icon ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Hasina Juma ; Master’s student at the Leeds Metropolitan University, UK

Puni tekst: engleski, pdf (608 KB) str. 111-123 preuzimanja: 559* citiraj
APA 6th Edition
Tench, R., Verčič, D., Tkalac, A. i Juma, H. (2013). Contemporary Issues Impacting European Communication Competencies. Medijske studije, 4 (7), 111-123. Preuzeto s
MLA 8th Edition
Tench, Ralph, et al. "Contemporary Issues Impacting European Communication Competencies." Medijske studije, vol. 4, br. 7, 2013, str. 111-123. Citirano 21.10.2020.
Chicago 17th Edition
Tench, Ralph, Dejan Verčič, Ana Tkalac i Hasina Juma. "Contemporary Issues Impacting European Communication Competencies." Medijske studije 4, br. 7 (2013): 111-123.
Tench, R., et al. (2013). 'Contemporary Issues Impacting European Communication Competencies', Medijske studije, 4(7), str. 111-123. Preuzeto s: (Datum pristupa: 21.10.2020.)
Tench R, Verčič D, Tkalac A, Juma H. Contemporary Issues Impacting European Communication Competencies. Medijske studije [Internet]. 2013 [pristupljeno 21.10.2020.];4(7):111-123. Dostupno na:
R. Tench, D. Verčič, A. Tkalac i H. Juma, "Contemporary Issues Impacting European Communication Competencies", Medijske studije, vol.4, br. 7, str. 111-123, 2013. [Online]. Dostupno na: [Citirano: 21.10.2020.]

Although there is research focusing on skills, knowledge and personal attributes of communication professionals, there is no definitive research that brings these elements together in a European study. The article examines: (1) how socio-economic issues have shaped the communications profession in Turkey; (2) the disconnect between the competencies required by professional associations and educational institutions in the Netherlands; (3) the competencies required by managers and the need for practitioners to invest in further education in Germany; (4) how crisis communication emerged as a dominant specialization in Spain and the necessary competencies associated with this role; (5) the professionalization of public relations in the UK; and (6) how communication gained a reputation for conspicuous consumption in government and the public sector in Croatia and the consequences for the profession and the challenges for practitioners. The findings are based on the work of the European Communication Professionals Skills and Innovation Programme – ECOPSI (ERASMUS 2011 Ref No: 517691-LLP-1-2011-1-UK-ERASMUS-ECUE).

Ključne riječi
public relations; communication management; strategic communication; communication competence; communication skills; communication knowledge

Hrčak ID: 105941



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