Informatologia, Vol. 46 No. 3, 2013.
Izvorni znanstveni članak
SYNERGIC SYSTEM OF OPERATIONAL, FINANCIAL AND SALES MANAGEMENT
Igor Šehanović
; Liburnia Riviera Hoteli d.d. Opatija, Hrvatska
Sažetak
This paper's fundamental goal is to present a possible synergic system of operational, financial and sales management of a company which strives to maximise the owner's capital value. In order to fulfil the set goal, the starting point in this paper is an explanation of the system, the term of synergy and the necessity for establishment of a possible Synergic System of Operational, Financial and Sales Management (SSOFSM), with the aim to reduce risks and increase investment efficiency. In this sense, its mathematical model is defined with the presentation of transformations and processes within the said System, as well as the analytical expression of its technical, technological, organisational, algorithmic and managerial configuration. In the end, it is concluded in the paper that a better quality company resource management is needed in order to reach its goal, in which the presented Synergic System of Operational, Financial and Sales Management can play a significant role.
Ključne riječi
synergy; system; management; finances; sales
Hrčak ID:
109175
URI
Datum izdavanja:
28.9.2013.
Posjeta: 1.335 *