; Faculty of Small and Medium Enterprises, Belgrade, Serbia
; Megatrend University, Graduate School of Culture and Media, Belgrade, Serbia
; Megatrend University, Graduate School of Business Studies, Belgrade, Serbia
APA 6th Edition Pavlović, M., Manić, Lj. & Aleksić, M. (2013). Umjetnost spektakla kao druga realnost. In medias res, 2 (2), 180-190. Retrieved from https://hrcak.srce.hr/114454
MLA 8th Edition Pavlović, Mileva, et al. "Umjetnost spektakla kao druga realnost." In medias res, vol. 2, no. 2, 2013, pp. 180-190. https://hrcak.srce.hr/114454. Accessed 29 Jul. 2021.
Chicago 17th Edition Pavlović, Mileva, Ljiljana Manić and Marija Aleksić. "Umjetnost spektakla kao druga realnost." In medias res 2, no. 2 (2013): 180-190. https://hrcak.srce.hr/114454
Harvard Pavlović, M., Manić, Lj., and Aleksić, M. (2013). 'Umjetnost spektakla kao druga realnost', In medias res, 2(2), pp. 180-190. Available at: https://hrcak.srce.hr/114454 (Accessed 29 July 2021)
Vancouver Pavlović M, Manić Lj, Aleksić M. Umjetnost spektakla kao druga realnost. In medias res [Internet]. 2013 [cited 2021 July 29];2(2):180-190. Available from: https://hrcak.srce.hr/114454
IEEE M. Pavlović, Lj. Manić and M. Aleksić, "Umjetnost spektakla kao druga realnost", In medias res, vol.2, no. 2, pp. 180-190, 2013. [Online]. Available: https://hrcak.srce.hr/114454. [Accessed: 29 July 2021]
Abstracts A media genesis as multimeaningfull phenomenon means its transformation from its initial function as a transmiter of a message and information into an active subject in the process of communication towards a powerful mean of critical opinion. On that road, from the role of information transmition, medias strengtened into a leading factor in shaping critical opinion of a recipient.
A project is focused on a communication processes analysis within modern society, revealing dominant feeling of passive dependency of a media content by the recipient and media’s active role.
During that process, information becomes antipodal entity, which abolishes the meaning and primarily serves as a reminder on an undisputed credibility transfered into a spectacle as an art expression. Within that process, recipient who is supposed to criticaly think about media content transforms into a muted and brainwashed consumer of everything that is presented by media. The art of spectacle becomes reality.