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Negative Election Campaigns — Causes, Effects and Ethical Dimension. Sample Taken from the 2013 Local Self–Management Elections in the Republic of Croatia

Predrag Haramija   ORCID icon orcid.org/0000-0002-1675-4996 ; Zagreb School of Economics and Management, Zagreb, Croatia
Jagoda Poropat Darrer ; Zagreb School of Economics and Management, Zagreb, Croatia

Puni tekst: hrvatski, pdf (144 KB) str. 19-36 preuzimanja: 1.054* citiraj
APA 6th Edition
Haramija, P. i Poropat Darrer, J. (2014). Negativna izborna kampanja — uzroci, posljedice i etička dimenzija. Primjer izbora za tijela lokalne samouprave u Republici Hrvatskoj 2013.. Obnovljeni Život, 69. (1.), 19-36. Preuzeto s https://hrcak.srce.hr/117815
MLA 8th Edition
Haramija, Predrag i Jagoda Poropat Darrer. "Negativna izborna kampanja — uzroci, posljedice i etička dimenzija. Primjer izbora za tijela lokalne samouprave u Republici Hrvatskoj 2013.." Obnovljeni Život, vol. 69., br. 1., 2014, str. 19-36. https://hrcak.srce.hr/117815. Citirano 29.11.2020.
Chicago 17th Edition
Haramija, Predrag i Jagoda Poropat Darrer. "Negativna izborna kampanja — uzroci, posljedice i etička dimenzija. Primjer izbora za tijela lokalne samouprave u Republici Hrvatskoj 2013.." Obnovljeni Život 69., br. 1. (2014): 19-36. https://hrcak.srce.hr/117815
Harvard
Haramija, P., i Poropat Darrer, J. (2014). 'Negativna izborna kampanja — uzroci, posljedice i etička dimenzija. Primjer izbora za tijela lokalne samouprave u Republici Hrvatskoj 2013.', Obnovljeni Život, 69.(1.), str. 19-36. Preuzeto s: https://hrcak.srce.hr/117815 (Datum pristupa: 29.11.2020.)
Vancouver
Haramija P, Poropat Darrer J. Negativna izborna kampanja — uzroci, posljedice i etička dimenzija. Primjer izbora za tijela lokalne samouprave u Republici Hrvatskoj 2013.. Obnovljeni Život [Internet]. 2014 [pristupljeno 29.11.2020.];69.(1.):19-36. Dostupno na: https://hrcak.srce.hr/117815
IEEE
P. Haramija i J. Poropat Darrer, "Negativna izborna kampanja — uzroci, posljedice i etička dimenzija. Primjer izbora za tijela lokalne samouprave u Republici Hrvatskoj 2013.", Obnovljeni Život, vol.69., br. 1., str. 19-36, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/117815. [Citirano: 29.11.2020.]

Sažetak
The article looks into the causes, effects and ethical dimension of negative election campaigns. The authors first put forth research done up until the present time on techniques, frequency, causes and effects of negative campaigns, then they review different standpoints on the ethical (non–)justifiability of such campaigns. Conclusions are based on a comparison between research done throughout the world and in Croatia until now and the authors’ proper research into causes and effects of negative campaigning in the 2013 local elections in the Republic of Croatia. Fear of the opponents’ strengths (and the weaknesses of one’s own candidates) and the vehemence of the political battle are the main causes of negative campaigns. A campaign of this kind does not increase electoral response at the polls, rather voter response rates decrease in areas where the campaign is most intense. Unlike other countries, negative campaigns in Croatia do not increase the chances of election victory — candidates and parties that availed themselves of negative campaigning methods lost the elections in nine cases out of ten. Negative campaigning, based on slander and lies, does not benefit parties and their candidates, nor does it benefit society as a whole. Thus, from an ethical standpoint, the effects cannot be justified as they are bad for a large part of the population. Also, from the standpoint of duty ethics (that is, to speak
the truth) the campaign is undoubtedly unethical if based on lies and imputation, however it can be morally justified if (for the purpose of the common good) it speaks the truth. If we were to follow the golden rule, »Do not do unto others as you would not have done unto you«, we would likely not undertake negative campaigning.

Ključne riječi
ethics; marketing; promotion; politics; campaign; elections

Hrčak ID: 117815

URI
https://hrcak.srce.hr/117815

[hrvatski]

Posjeta: 1.707 *