Tehnički vjesnik, Vol. 21 No. 2, 2014.
Izvorni znanstveni članak
Solving a mixed purchasing process problem in retail market: a pilot study in Turkey
Turan Erman Erkan
; Atilim Universtiy, Engineering Faculty, Industrial Engineering Department, Kızılcasar Mahallesi, 06836, İncek Golbasi, Ankara, Turkey
Babak Daneshvar Rouyendegh
; Atilim Universtiy, Engineering Faculty, Industrial Engineering Department, Kızılcasar Mahallesi, 06836, İncek Golbasi, Ankara, Turkey
Menekse Salar
; Auburn University, Engineering Faculty, Industrial and Systems Engineering Department (PhD), Samuel Ginn College of Engineering, 345 W Magnolia Ave, Auburn, AL 36849, United States
Sažetak
The details of mixed purchasing processes which consist of some of sales and marketing processes in a retail market are discussed in this pilot study. The purpose of this pilot study is to analyse purchasing AS-IS processes, to make benchmarking to the competitors for doing comparison, to determine criteria for alternative purchasing AS-IS processes, to develop TO-BE processes, to select the best suitable alternative by the help of BPR (Business Process Reengineering) Methodology, Decision Tree Analysis and Weighted Objective Method and finally, TO-BE processes of the Retail Market are mapped.
Ključne riječi
benchmarking; Business Process Reengineering (BPR) Methodology; Decision Tree Analysis; Mixed Purchasing Process; Weighted Objective Method
Hrčak ID:
120389
URI
Datum izdavanja:
26.4.2014.
Posjeta: 1.848 *