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Izvorni znanstveni članak
SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR
Sanja Bijakšić
; Faculty of Economics, University of Mostar, Mostar, Bosnia and Herzegovina
Brano Markić
; Faculty of Economics, University of Mostar, Mostar, Bosnia and Herzegovina
Slavo Kukić
; Faculty of Economics, University of Mostar, Mostar, Bosnia and Herzegovina
| Puni tekst: engleski, pdf (605 KB) | str. 1-11 | citiraj | |
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APA 6th Edition Bijakšić, S., Markić, B. i Kukić, S. (2014). SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR. Informatologia, 47 (1), 1-11. Preuzeto s https://hrcak.srce.hr/120461 MLA 8th Edition Bijakšić, Sanja, et al. "SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR." Informatologia, vol. 47, br. 1, 2014, str. 1-11. https://hrcak.srce.hr/120461. Citirano 06.03.2021. Chicago 17th Edition Bijakšić, Sanja, Brano Markić i Slavo Kukić. "SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR." Informatologia 47, br. 1 (2014): 1-11. https://hrcak.srce.hr/120461 Harvard Bijakšić, S., Markić, B., i Kukić, S. (2014). 'SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR', Informatologia, 47(1), str. 1-11. Preuzeto s: https://hrcak.srce.hr/120461 (Datum pristupa: 06.03.2021.) Vancouver Bijakšić S, Markić B, Kukić S. SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR. Informatologia [Internet]. 2014 [pristupljeno 06.03.2021.];47(1):1-11. Dostupno na: https://hrcak.srce.hr/120461 IEEE S. Bijakšić, B. Markić i S. Kukić, "SOCIO-DEMOGRAPHIC CHARACTERISTICS AS FACTOR OF CONSUMERS’ BEHAVIOR", Informatologia, vol.47, br. 1, str. 1-11, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/120461. [Citirano: 06.03.2021.] |
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Sažetak
Knowledge management is a general framework, concept that comprises the knowledge discovery process, learning techniques and collection of data mining algorithms. The paper researches the possibilities and advantages of supervised learning and knowledge base within the whole knowledge management in the process of market research. Knowledge management is a general concept of organizing, extracting, deployment und using the knowledge within an organization. The final goal is addition of the new knowledge in all functional areas of organization and use of knowledge to achieve strategic advantages and realize the defined and accepted goals of the organization. The paper is focused on marketing and discovering customers’ behavior determined by their demographic characteristics. It is shown in the paper that the supervised learning and knowledge base as components of knowledge management may be successfully implemented in marketing in description and forecasting of customers’ behavior.
Ključne riječi
marketing knowledge management supervised learning; knowledge base; customer behavior
Hrčak ID: 120461
URI
https://hrcak.srce.hr/120461
Moj profil
Srce