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Personal Level Customer Orientation in Russian Direct Selling Market

Alexander Rozhkov ; Graduate School of Management, St. Petersburg University, Russia

Puni tekst: engleski, pdf (230 KB) str. 7-22 preuzimanja: 650* citiraj
APA 6th Edition
Rozhkov, A. (2014). Personal Level Customer Orientation in Russian Direct Selling Market. Market-Tržište, 26 (1), 7-22. Preuzeto s https://hrcak.srce.hr/123359
MLA 8th Edition
Rozhkov, Alexander. "Personal Level Customer Orientation in Russian Direct Selling Market." Market-Tržište, vol. 26, br. 1, 2014, str. 7-22. https://hrcak.srce.hr/123359. Citirano 22.01.2021.
Chicago 17th Edition
Rozhkov, Alexander. "Personal Level Customer Orientation in Russian Direct Selling Market." Market-Tržište 26, br. 1 (2014): 7-22. https://hrcak.srce.hr/123359
Harvard
Rozhkov, A. (2014). 'Personal Level Customer Orientation in Russian Direct Selling Market', Market-Tržište, 26(1), str. 7-22. Preuzeto s: https://hrcak.srce.hr/123359 (Datum pristupa: 22.01.2021.)
Vancouver
Rozhkov A. Personal Level Customer Orientation in Russian Direct Selling Market. Market-Tržište [Internet]. 2014 [pristupljeno 22.01.2021.];26(1):7-22. Dostupno na: https://hrcak.srce.hr/123359
IEEE
A. Rozhkov, "Personal Level Customer Orientation in Russian Direct Selling Market", Market-Tržište, vol.26, br. 1, str. 7-22, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/123359. [Citirano: 22.01.2021.]

Sažetak
In the modern world the importance of customer orientation cannot be underestimated. It hugely impacts the overall business performance, as well as separate areas of business-customer interaction. In this paper, we examine the role of personal level relations and customer orientation in the direct selling industry in the Russian market. Based on a sample of over 6000 participants in 74 regions of Russia, we develop a model revealing the factors that define the level of customer orientation in personal level interactions.

Ključne riječi
customer orientation; Russia; direct sales; person-to-person relations

Hrčak ID: 123359

URI
https://hrcak.srce.hr/123359

[hrvatski]

Posjeta: 932 *