hrcak mascot   Srce   HID

Prethodno priopćenje

FACTORS ASSOCIATED WITH STATIC-PRICE ONLINE GROUP BUYING

Antonia Bralić ; Faculty of Economics, University of Split
Mario Jadrić ; Faculty of Economics, University of Split
Maja Ćukušić   ORCID icon orcid.org/0000-0002-7553-8273 ; Faculty of Economics, University of Split

Puni tekst: engleski, pdf (402 KB) str. 65-84 preuzimanja: 625* citiraj
APA 6th Edition
Bralić, A., Jadrić, M. i Ćukušić, M. (2014). FACTORS ASSOCIATED WITH STATIC-PRICE ONLINE GROUP BUYING. Ekonomska misao i praksa, (1), 65-84. Preuzeto s https://hrcak.srce.hr/123479
MLA 8th Edition
Bralić, Antonia, et al. "FACTORS ASSOCIATED WITH STATIC-PRICE ONLINE GROUP BUYING." Ekonomska misao i praksa, vol. , br. 1, 2014, str. 65-84. https://hrcak.srce.hr/123479. Citirano 09.05.2021.
Chicago 17th Edition
Bralić, Antonia, Mario Jadrić i Maja Ćukušić. "FACTORS ASSOCIATED WITH STATIC-PRICE ONLINE GROUP BUYING." Ekonomska misao i praksa , br. 1 (2014): 65-84. https://hrcak.srce.hr/123479
Harvard
Bralić, A., Jadrić, M., i Ćukušić, M. (2014). 'FACTORS ASSOCIATED WITH STATIC-PRICE ONLINE GROUP BUYING', Ekonomska misao i praksa, (1), str. 65-84. Preuzeto s: https://hrcak.srce.hr/123479 (Datum pristupa: 09.05.2021.)
Vancouver
Bralić A, Jadrić M, Ćukušić M. FACTORS ASSOCIATED WITH STATIC-PRICE ONLINE GROUP BUYING. Ekonomska misao i praksa [Internet]. 2014 [pristupljeno 09.05.2021.];(1):65-84. Dostupno na: https://hrcak.srce.hr/123479
IEEE
A. Bralić, M. Jadrić i M. Ćukušić, "FACTORS ASSOCIATED WITH STATIC-PRICE ONLINE GROUP BUYING", Ekonomska misao i praksa, vol., br. 1, str. 65-84, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/123479. [Citirano: 09.05.2021.]

Sažetak
Numerous researchers explore key influencers of online consumer behavior, and the willingness to transact in the online environment in particular. The proliferation of online group buying websites is changing marketing strategies and buyers’ habits without doubt. The purpose of this research is to investigate and identify critical factors that affect the intention to purchase from group buying websites among student population. A survey-based approach was employed to investigate the research question among a group of students in a
proctored environment. In line with the relevant findings related to key influencers, regression analysis demonstrated that trust, transaction cost and perceived security are significant influencers on student’s intention to engage in online group buying activities, while internet privacy concerns are not.

Ključne riječi
group buying; online shopping; trust; perceived security; transaction cost

Hrčak ID: 123479

URI
https://hrcak.srce.hr/123479

Posjeta: 933 *