Pregledni rad
THE FORMATION OF SOCIAL NETWORKS AS GLOBAL COMMUNICATION PHENOMENON
Jacinta Grbavac
; Hrvatsko komunikološko društvo, Zagreb, Hrvatska
Vitomir Grbavac
; Hrvatsko komunikološko društvo, Zagreb, Hrvatska
Sažetak
This paper describes the social networks that have apparently become a global phenomenon of communication, starting from humble beginnings with SixDegrees.com network , to Friendster, MySpace, Facebook , Twitter, as well as all those who were among the above appeared and disappeared with global communication space and communication scene. But apparently " social networks " are today's most popular sites , as they are now used by hundreds of millions of people . Thus , in Croatia today, the most common foreign networks like Facebook and Twitter , while the less used ones like home " sparks " and " Tulumarka ... ", although populists provide for more rapid development of local social networks, but experts think that they will never suffer the same fate Facebook or Twitter, because our educational and computer illiterate portion of the population ( comprising most of the younger population ) belong to a generation that communication milieu/space, and too much is internationalized, and good knowledge of the English language and a deep-rooted opinion that accessing these and such networks make good cultural and civilizational shift. According to the research conducted for this study, the majority of users used the social networks because of the simple social contact, grouping by interest topics, sharing photos and mass communication while some are the same excellent business and marketing strategy. Social networks also play a role in marketing, and are also used for website promotion, and a variety of advertising that are considered socially responsible and highly ecological because it does not use any paper , and there is no waste , which pollutes the environment . They are based on web and mobile technologies that are being developed every day new applications and accessories related to the game, pleasure and entertainment.
Ključne riječi
social network; Internet; information technology; communication space
Hrčak ID:
127963
URI
Datum izdavanja:
30.9.2014.
Posjeta: 26.588 *