hrcak mascot   Srce   HID

Izvorni znanstveni članak

Interaction between finance, tourism and advertising: evidence from Turkey

Feyyaz Zeren ; Department of Business Administration, Namık Kemal University, Tekirdag, Turkey
Mustafa Koç ; Department of Business Administration, Sakarya University, Sakarya, Turkey
Filiz Konuk ; Department of Business Administration, Sakarya University, Sakarya, Turkey

Puni tekst: engleski, pdf (125 KB) str. 185-193 preuzimanja: 432* citiraj
APA 6th Edition
Zeren, F., Koç, M. i Konuk, F. (2014). Interaction between finance, tourism and advertising: evidence from Turkey. Tourism and hospitality management, 20 (2), 185-193. Preuzeto s https://hrcak.srce.hr/130804
MLA 8th Edition
Zeren, Feyyaz, et al. "Interaction between finance, tourism and advertising: evidence from Turkey." Tourism and hospitality management, vol. 20, br. 2, 2014, str. 185-193. https://hrcak.srce.hr/130804. Citirano 28.02.2021.
Chicago 17th Edition
Zeren, Feyyaz, Mustafa Koç i Filiz Konuk. "Interaction between finance, tourism and advertising: evidence from Turkey." Tourism and hospitality management 20, br. 2 (2014): 185-193. https://hrcak.srce.hr/130804
Harvard
Zeren, F., Koç, M., i Konuk, F. (2014). 'Interaction between finance, tourism and advertising: evidence from Turkey', Tourism and hospitality management, 20(2), str. 185-193. Preuzeto s: https://hrcak.srce.hr/130804 (Datum pristupa: 28.02.2021.)
Vancouver
Zeren F, Koç M, Konuk F. Interaction between finance, tourism and advertising: evidence from Turkey. Tourism and hospitality management [Internet]. 2014 [pristupljeno 28.02.2021.];20(2):185-193. Dostupno na: https://hrcak.srce.hr/130804
IEEE
F. Zeren, M. Koç i F. Konuk, "Interaction between finance, tourism and advertising: evidence from Turkey", Tourism and hospitality management, vol.20, br. 2, str. 185-193, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/130804. [Citirano: 28.02.2021.]

Sažetak
The purpose – It is important to emphasize that a research on relationship between tourism, finance and advertisement is very rare. The aim of this study is investigation of causal relationship between these variables.
Design – In this paper, the relationship between tourism revenues and variables like tourism index of Istanbul Stock Market (BIST) & tourism advertising durations which have not been used previously in the literature was investigated for Turkey.
Methodology – To attain more useful and accurate findings, bootstrap granger causality test of Hacker Hatemi-J (2010) was used which can determine critical values by bootstrap simulation method in order to reduce the possibility of potential non-normal dispersion of errors.
Approach – In purpose of contribution to literature, monthly data in the period spanning from Aug 2004 till Dec 2012 and bootstrap causality method were used, thus new findings were tried to be found
Findings – While traditional Toda-Yamamoto (1996) causality test has been determined no causality between these three variables, there was observed one-way causality from tourism index to tourism advertisements by the aid of more advanced Hacker Hatemi-J (2010) causality test. As a result of study, one-way causality from tourism indices, which is an important indicator representing all positive and negative performances of businesses in tourism sector, to advertising durations was detected.
The originality of this research – In this study, unlike others, variables like tourism index which represents businesses in tourism sector and tourism advertising durations were used. The relationship between tourism index, tourism advertisings and tourism revenue was examined with Hacker Hatemi-J (2010) bootstrap causality test which obtains critical values by bootstrap monte-carlo simulation. By this new test, more reliable and advanced results have been obtained. As a result, tourism index which can be considered as a fundamental performance scale of tourism sector has a vital effect on tourism advertisement.

Ključne riječi
Tourism Revenue; Tourism Advertising; Tourism Index; Unit Root Test; Bootstrap Causality Test

Hrčak ID: 130804

URI
https://hrcak.srce.hr/130804

Posjeta: 781 *