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Impulsive consumer behavior

Ružica Kovač Žnideršić ; Faculty of Economics in Subotica, University of Novi Sad, Subotica, Serbia
Aleksandar Grubor ; Faculty of Economics in Subotica, University of Novi Sad, Subotica, Serbia
Dražen Marić   ORCID icon orcid.org/0000-0001-9621-7906 ; Faculty of Economics in Subotica, University of Novi Sad, Subotica, Serbia

Puni tekst: engleski, pdf (341 KB) str. 81-89 preuzimanja: 9.126* citiraj
APA 6th Edition
Kovač Žnideršić, R., Grubor, A. i Marić, D. (2014). Impulsive consumer behavior. International journal of multidisciplinarity in business and science, 2 (2), 81-89. Preuzeto s https://hrcak.srce.hr/132607
MLA 8th Edition
Kovač Žnideršić, Ružica, et al. "Impulsive consumer behavior." International journal of multidisciplinarity in business and science, vol. 2, br. 2, 2014, str. 81-89. https://hrcak.srce.hr/132607. Citirano 22.01.2020.
Chicago 17th Edition
Kovač Žnideršić, Ružica, Aleksandar Grubor i Dražen Marić. "Impulsive consumer behavior." International journal of multidisciplinarity in business and science 2, br. 2 (2014): 81-89. https://hrcak.srce.hr/132607
Harvard
Kovač Žnideršić, R., Grubor, A., i Marić, D. (2014). 'Impulsive consumer behavior', International journal of multidisciplinarity in business and science, 2(2), str. 81-89. Preuzeto s: https://hrcak.srce.hr/132607 (Datum pristupa: 22.01.2020.)
Vancouver
Kovač Žnideršić R, Grubor A, Marić D. Impulsive consumer behavior. International journal of multidisciplinarity in business and science [Internet]. 2014 [pristupljeno 22.01.2020.];2(2):81-89. Dostupno na: https://hrcak.srce.hr/132607
IEEE
R. Kovač Žnideršić, A. Grubor i D. Marić, "Impulsive consumer behavior", International journal of multidisciplinarity in business and science, vol.2, br. 2, str. 81-89, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/132607. [Citirano: 22.01.2020.]

Sažetak
Research into consumer behaviour features as the foundation of all the planned and implemented marketing activities of a company. Consumer behaviour is determined by numerous factors, and is therefore characterised as highly complex and difficult to predict. A particular challenge for marketing science and practice is to research impulse consumer behaviour in shopping – a behaviour that occurs when consumers experience a sudden, powerful and persistent urge to buy something immediately. This article addresses some of the factors that cause consumers’ impulsive or impulse-driven behaviour, and also to point out some possible directions of thinking and future research, based on the experience from Serbia.

Ključne riječi
consumer; consumers’ impulsive buying behaviour; situational factors; personality

Hrčak ID: 132607

URI
https://hrcak.srce.hr/132607

Posjeta: 9.452 *