hrcak mascot   Srce   HID

Izvorni znanstveni članak

Uncritical Acceptance of the English- Language Influence on Croatian Web Portals as a Problem of Media Literacy

Ljubica Josić   ORCID icon orcid.org/0000-0001-6901-4812 ; , leksikografski suradnik, Leksikografski zavod Miroslav Krleža/ The Miroslav Krleža Institute of Lexicography, Frankopanska 26, 10 000 Zagreb, tel.: 01/4800309,

Puni tekst: engleski, pdf (304 KB) str. 155-175 preuzimanja: 304* citiraj
APA 6th Edition
Josić, Lj. (2014). Uncritical Acceptance of the English- Language Influence on Croatian Web Portals as a Problem of Media Literacy. Medijska istraživanja, 20 (2), 155-175. Preuzeto s https://hrcak.srce.hr/133812
MLA 8th Edition
Josić, Ljubica. "Uncritical Acceptance of the English- Language Influence on Croatian Web Portals as a Problem of Media Literacy." Medijska istraživanja, vol. 20, br. 2, 2014, str. 155-175. https://hrcak.srce.hr/133812. Citirano 09.07.2020.
Chicago 17th Edition
Josić, Ljubica. "Uncritical Acceptance of the English- Language Influence on Croatian Web Portals as a Problem of Media Literacy." Medijska istraživanja 20, br. 2 (2014): 155-175. https://hrcak.srce.hr/133812
Harvard
Josić, Lj. (2014). 'Uncritical Acceptance of the English- Language Influence on Croatian Web Portals as a Problem of Media Literacy', Medijska istraživanja, 20(2), str. 155-175. Preuzeto s: https://hrcak.srce.hr/133812 (Datum pristupa: 09.07.2020.)
Vancouver
Josić Lj. Uncritical Acceptance of the English- Language Influence on Croatian Web Portals as a Problem of Media Literacy. Medijska istraživanja [Internet]. 2014 [pristupljeno 09.07.2020.];20(2):155-175. Dostupno na: https://hrcak.srce.hr/133812
IEEE
Lj. Josić, "Uncritical Acceptance of the English- Language Influence on Croatian Web Portals as a Problem of Media Literacy", Medijska istraživanja, vol.20, br. 2, str. 155-175, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/133812. [Citirano: 09.07.2020.]

Sažetak
This paper analyses the ever increasing uncritical acceptance of the Englishlanguage influence in the language of Croatian web portals as a consequence of the acceptance of the global language of the Internet and tying to it the models of communicational prestige. The goal of the research is to list and describe the ways in which the language of Croatian web portals as part of the heterogeneous journalistic style opens up to the influence of the English language, with emphasis on daily news portals. This influence in the Croatian language as the receiving language is analysed on several linguistic levels, especially on the lexical and orthographic level, with the consequences of the non-adjustment of the loaned elements to the norms of the standard Croatian language being pointed out. Due to the fact that the language of web portals is located within a public communication of a wide user reach (especially among younger users) and due to the openness of the journalistic style to other functional styles of the Croatian language as well as the dialectic with the standard language, it is especially important to cultivate norms of the Croatian standard language in its informative genres. However, the analysis conducted shows that in the language of Croatian web portals, by “ready-made” loaning from the English language, the norms of the Croatian linguistic standard are often so broken down that a question arises whether these disruptions are becoming characteristic of web journalism, and a silently accepted way of a part of public communication? Therefore the conclusion stresses the importance of raising awareness in the authors of media content and in the users of that content about nurturing linguistic independence and taking a critical stand towards unnecessary foreign-language influences. This is where media literacy can have an important, decisive role.

Ključne riječi
Croatian standard language; web portals; loanwords; English language; strategy for preserving linguistic identity

Hrčak ID: 133812

URI
https://hrcak.srce.hr/133812

Posjeta: 552 *