Pomorski zbornik, Vol. 49-50 No. 1, 2015.
Pregledni rad
Croatian Diplomacy Assisted Position of the Tourism Product
Marija Jović
; Gradska knjižnica „Don Mihovil Pavlinović“, Imotski, Hrvatska
Sažetak
Tourism is an indispensable segment of economic development, especially in nowadays time of crisis. More precisely, Croatian media have been broadcasting with increasing frequency great expectations
from the coming travel and tourism high season, which is expected to provide enough income to save the state budget.
This paper will therefore deal with the travel and tourism industry and the position of the Croatian tourism product. In this connection, the aim of the research will be to identify any adverse reasons
affecting the position of the tourism product. In line with this aim, our task will be to investigate and analyze whether our diplomacy has been familiar with the Strategy and Master plan of Croatian tourism till 2020. Based on our research, our diplomacy should be, among other factors, an important factor in making it easier for foreign visitors to select Croatian destinations for their summer holidays. The main hypothesis of this paper is therefore a significant need for much stronger engagement of our diplomacy in the promotion of the many advantages their own country offers in relation to others.
Ključne riječi
tourism product; position of the tourism product; promotion; multiculturalism strategy
Hrčak ID:
138215
URI
Datum izdavanja:
28.4.2015.
Posjeta: 1.670 *