Izvorni znanstveni članak
https://doi.org/10.1515/bsrj-2015-0001
Towards Successful Cloud Ordering Service
Yan-Kwang Chen
; National Taichung University of Science and Technology, Department of Distribution Management, Taiwan
Yi-Ju Chen
; National Taichung University of Science and Technology, Department of Distribution Management, Taiwan
Fei-Rung Chiu
; Overseas Chinese University, Department of Hotel and M.I.C.E Management, Taiwan
Cheng-Yi Wang
; National Chung Hsing University, Institute of Technology Management, Taiwan
Sažetak
Background: The rise of cloud services has led to a drastic growth of e-commerce and a greater investment in development of new cloud services systems by related industries. For SaaS developers, it is important to understand customer needs and make use of available resources at as early as the system design and development stage. Objectives: This study integrates E-commerce Systems (ECS) Success model and Importance-Performance Analysis (IPA) into empirical research of the critical factors for cloud ordering system success. Methods/Approach: A survey research is conducted to collect data on customer perceptions of the importance and performance of each attribute of the particular cloud ordering service. The sample is further divided according to the degree of use of online shopping into high-usage users and low-usage users in order to explore their views regarding the system and generate adequate coping strategies. Results: Developers of online ordering systems can refer to the important factors obtained in this study when planning strategies of product/service improvement. Conclusions: The approach proposed in this study can also be applied to evaluation of other kinds of cloud services systems.
Ključne riječi
E-commerce Systems Success model; Importance-Performance Analysis; cloud ordering service
Hrčak ID:
138521
URI
Datum izdavanja:
15.3.2015.
Posjeta: 1.540 *