hrcak mascot   Srce   HID

Izvorni znanstveni članak

THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY

Dina Lončarić   ORCID icon orcid.org/0000-0003-2285-0252 ; Faculty of Tourism and Hospitality Management, Opatija, Croatia
Nensi Radetić ; Transcom WorldWide d.o.o., Pula, Croatia

Puni tekst: engleski, pdf (164 KB) str. 15-26 preuzimanja: 9.411* citiraj
APA 6th Edition
Lončarić, D. i Radetić, N. (2015). THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY. Zbornik Veleučilišta u Rijeci, 3 (1), 15-26. Preuzeto s https://hrcak.srce.hr/139683
MLA 8th Edition
Lončarić, Dina i Nensi Radetić. "THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY." Zbornik Veleučilišta u Rijeci, vol. 3, br. 1, 2015, str. 15-26. https://hrcak.srce.hr/139683. Citirano 25.11.2020.
Chicago 17th Edition
Lončarić, Dina i Nensi Radetić. "THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY." Zbornik Veleučilišta u Rijeci 3, br. 1 (2015): 15-26. https://hrcak.srce.hr/139683
Harvard
Lončarić, D., i Radetić, N. (2015). 'THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY', Zbornik Veleučilišta u Rijeci, 3(1), str. 15-26. Preuzeto s: https://hrcak.srce.hr/139683 (Datum pristupa: 25.11.2020.)
Vancouver
Lončarić D, Radetić N. THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY. Zbornik Veleučilišta u Rijeci [Internet]. 2015 [pristupljeno 25.11.2020.];3(1):15-26. Dostupno na: https://hrcak.srce.hr/139683
IEEE
D. Lončarić i N. Radetić, "THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY", Zbornik Veleučilišta u Rijeci, vol.3, br. 1, str. 15-26, 2015. [Online]. Dostupno na: https://hrcak.srce.hr/139683. [Citirano: 25.11.2020.]

Sažetak
Information and communication technology (ICT) has penetrated many spheres of life and work. Recognizing
the potential of this new technology, marketers have readily accepted ICT and turned the marketing concept
into e-marketing. The purpose of this paper is to examine the level of implementation of e-marketing practice
in the hotel industry. The paper is based on empirical research conducted in Istria County, the most developed
tourist county in Croatia. The research was conducted using a survey method. The research results show that
hotel companies in Istria County have achieved a medium or even high level of implementation of e-marketing
practice. The companies with a higher level of e-marketing practice also achieve better business performance.
However, the survey also revealed the constraints to the widespread application of e-marketing in the hotel
industry

Ključne riječi
E-marketing; information and communication technology; hotel industry

Hrčak ID: 139683

URI
https://hrcak.srce.hr/139683

[hrvatski]

Posjeta: 9.892 *