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EXPLORING THE CONSUMERS’ ACCEPTANCE OF ELECTRONIC RETAILING USING TECHNOLOGY ACCEPTANCE MODEL

Sanda Renko ; Faculty of Economics and Business, University of Zagreb
Daniel Popović

Puni tekst: engleski, pdf (167 KB) str. 29-40 preuzimanja: 2.228* citiraj
APA 6th Edition
Renko, S. i Popović, D. (2015). EXPLORING THE CONSUMERS’ ACCEPTANCE OF ELECTRONIC RETAILING USING TECHNOLOGY ACCEPTANCE MODEL. Poslovna izvrsnost, 9 (1), 29-40. Preuzeto s https://hrcak.srce.hr/139866
MLA 8th Edition
Renko, Sanda i Daniel Popović. "EXPLORING THE CONSUMERS’ ACCEPTANCE OF ELECTRONIC RETAILING USING TECHNOLOGY ACCEPTANCE MODEL." Poslovna izvrsnost, vol. 9, br. 1, 2015, str. 29-40. https://hrcak.srce.hr/139866. Citirano 12.12.2019.
Chicago 17th Edition
Renko, Sanda i Daniel Popović. "EXPLORING THE CONSUMERS’ ACCEPTANCE OF ELECTRONIC RETAILING USING TECHNOLOGY ACCEPTANCE MODEL." Poslovna izvrsnost 9, br. 1 (2015): 29-40. https://hrcak.srce.hr/139866
Harvard
Renko, S., i Popović, D. (2015). 'EXPLORING THE CONSUMERS’ ACCEPTANCE OF ELECTRONIC RETAILING USING TECHNOLOGY ACCEPTANCE MODEL', Poslovna izvrsnost, 9(1), str. 29-40. Preuzeto s: https://hrcak.srce.hr/139866 (Datum pristupa: 12.12.2019.)
Vancouver
Renko S, Popović D. EXPLORING THE CONSUMERS’ ACCEPTANCE OF ELECTRONIC RETAILING USING TECHNOLOGY ACCEPTANCE MODEL. Poslovna izvrsnost [Internet]. 2015 [pristupljeno 12.12.2019.];9(1):29-40. Dostupno na: https://hrcak.srce.hr/139866
IEEE
S. Renko i D. Popović, "EXPLORING THE CONSUMERS’ ACCEPTANCE OF ELECTRONIC RETAILING USING TECHNOLOGY ACCEPTANCE MODEL", Poslovna izvrsnost, vol.9, br. 1, str. 29-40, 2015. [Online]. Dostupno na: https://hrcak.srce.hr/139866. [Citirano: 12.12.2019.]

Sažetak
Following the approach of Pavlou (2003), we investigate key drivers for consumers` electronic retailing (e-tailing) acceptance that are integrated into TAM (technology acceptance model). TAM is one of the better known models for explaining the intention to use technology and it integrates two perceptions: usefulness and ease of use. The main purpose of this paper is to explore the relationship between perceived ease of use and perceived usefulness in accepting e-tailing among Croatian consumers. In particular, the focus of the paper is on the areas which infl uenced customer commitment and loyalty in e-tailing. The results of the quantitative study among Croatian consumers show that electronic retailing, e.g. purchasing via the Internet, would enhance consumers` effectiveness in getting product information and their effectiveness in purchasing products.

Ključne riječi
technology acceptance model (TAM); electronic retailing (e-tailing); Croatia

Hrčak ID: 139866

URI
https://hrcak.srce.hr/139866

[hrvatski]

Posjeta: 2.601 *