Skoči na glavni sadržaj

Mediji, kultura i odnosi s javnostima, Vol. 6 No. 1, 2015.

Izvorni znanstveni članak

MULTIGRAM AS AN INSTRUMENT OF COLLECTING EMPIRICAL DATA FOR SCIENTIFIC REASONING WITH SCALING TECHNIQUE

Slavo Kukić ; Ekonomski fakultet, Sveučilište u Mostaru, Mostar, Bosna i Hercegovina
Siniša Rudelj ; Ekonomski fakultet, Sveučilište u Mostaru, Mostar, Bosna i Hercegovina

Puni tekst: hrvatski pdf 541 Kb

str. 7-16

preuzimanja: 1.612

citiraj

Sažetak

In the paper autors are developing the multigram concept - the new complex instrument for collecting empirical data for scientific generalization. The essence of it is in advantages that it has in regard to existing type of scale. Advantages are: reduced size and scope of the test instrument, reduced resistance of subjects participation and reduced amount of time for processing average respondent. Multigram concept results in increased objectivity and increased heuristic of the instruments for empirical data collecting.

Ključne riječi

multigram; scales; Likert scale

Hrčak ID:

140073

URI

https://hrcak.srce.hr/140073

Datum izdavanja:

31.3.2015.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.283 *