hrcak mascot   Srce   HID

Prethodno priopćenje
https://doi.org/10.20867/thm.21.1.3

European nautical tourists: exploring destination image perceptions

Yen E. Lam González ; Polivalente II, University of Las Palmas de Gran Canaria, Las Palmas de Gran Canaria, Spain
Javier de León Ledesma ; Faculty of Economics, Business and Tourism, University of Las Palmas de Gran Canaria, Las Palmas de Gran Canaria, Spain
Carmelo J. León González ; Faculty of Economics, Business and Tourism, University of Las Palmas de Gran Canaria, Las Palmas de Gran Canaria, Spain

Puni tekst: engleski, pdf (172 KB) str. 33-49 preuzimanja: 508* citiraj
APA 6th Edition
Lam González, Y.E., de León Ledesma, J. i León González, C.J. (2015). European nautical tourists: exploring destination image perceptions. Tourism and hospitality management, 21 (1), 33-49. https://doi.org/10.20867/thm.21.1.3
MLA 8th Edition
Lam González, Yen E., et al. "European nautical tourists: exploring destination image perceptions." Tourism and hospitality management, vol. 21, br. 1, 2015, str. 33-49. https://doi.org/10.20867/thm.21.1.3. Citirano 23.09.2021.
Chicago 17th Edition
Lam González, Yen E., Javier de León Ledesma i Carmelo J. León González. "European nautical tourists: exploring destination image perceptions." Tourism and hospitality management 21, br. 1 (2015): 33-49. https://doi.org/10.20867/thm.21.1.3
Harvard
Lam González, Y.E., de León Ledesma, J., i León González, C.J. (2015). 'European nautical tourists: exploring destination image perceptions', Tourism and hospitality management, 21(1), str. 33-49. https://doi.org/10.20867/thm.21.1.3
Vancouver
Lam González YE, de León Ledesma J, León González CJ. European nautical tourists: exploring destination image perceptions. Tourism and hospitality management [Internet]. 2015 [pristupljeno 23.09.2021.];21(1):33-49. https://doi.org/10.20867/thm.21.1.3
IEEE
Y.E. Lam González, J. de León Ledesma i C.J. León González, "European nautical tourists: exploring destination image perceptions", Tourism and hospitality management, vol.21, br. 1, str. 33-49, 2015. [Online]. https://doi.org/10.20867/thm.21.1.3

Sažetak
Purpose – Nautical tourism is considered to be an under-exploited research area, if we take into account its evolution and growth prospects. This lack of knowledge is probably one of the main reasons the sector has not reached its maximum. The present paper aims at exploring the European nautical tourists´ perceptions of image, in relation to the type of nautical sport they carry out and the type of nautical destination they visit.
Methodology – The research was conducted in the Canary Islands and Morocco during 2013 and 2014. The sample covered 433 European nautical tourists pursuing different nautical sports and was organised into two groups. Structured questionnaires with personal interviews were implemented. Choosing a mature nautical destination and an emerging one enriched the comparative approach for the study.
The findings indicate there are clearly similar profiles amongst the groups of tourists visiting both regions, and that the perceived image varies between a nautical tourist doing sailing and a nautical tourist motivated by other nautical sports. The data analysis reveals that perceptions also vary according to the more intensive and extensive use of the destinations.
Originality – This empirical study provides useful insights into the demand for nautical tourism, the perceptions and evaluations of the ports and marinas as well as the destinations themselves, which can be used as a guide for the tourism industry managers and the Government Authorities to develop more effective marketing and positioning strategies. The study of the destination image in nautical tourism is a contribution to the progress beyond the state of the sector.

Ključne riječi
nautical tourism; nautical destination; perceptions; image; nautical sports

Hrčak ID: 140167

URI
https://hrcak.srce.hr/140167

Posjeta: 976 *