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Inga Tomić-Koludrović ; Faculty of Philosphy, Zagreb

Puni tekst: hrvatski, pdf (10 MB) str. 357-371 preuzimanja: 300* citiraj
APA 6th Edition
Tomić-Koludrović, I. (1998). INDIVIDUALIZACIJA POTROŠAČKE KULTURE. Socijalna ekologija, 7 (4), 357-371. Preuzeto s
MLA 8th Edition
Tomić-Koludrović, Inga. "INDIVIDUALIZACIJA POTROŠAČKE KULTURE." Socijalna ekologija, vol. 7, br. 4, 1998, str. 357-371. Citirano 30.11.2020.
Chicago 17th Edition
Tomić-Koludrović, Inga. "INDIVIDUALIZACIJA POTROŠAČKE KULTURE." Socijalna ekologija 7, br. 4 (1998): 357-371.
Tomić-Koludrović, I. (1998). 'INDIVIDUALIZACIJA POTROŠAČKE KULTURE', Socijalna ekologija, 7(4), str. 357-371. Preuzeto s: (Datum pristupa: 30.11.2020.)
Tomić-Koludrović I. INDIVIDUALIZACIJA POTROŠAČKE KULTURE. Socijalna ekologija [Internet]. 1998 [pristupljeno 30.11.2020.];7(4):357-371. Dostupno na:
I. Tomić-Koludrović, "INDIVIDUALIZACIJA POTROŠAČKE KULTURE", Socijalna ekologija, vol.7, br. 4, str. 357-371, 1998. [Online]. Dostupno na: [Citirano: 30.11.2020.]

The author offers a notional and theoretic contextualisation of the development of the consumer culture, against the background of an ever increasing individualisation inside contemporary societies. As she analyses old and new theoretic contributions to the conception of consumer culture, the autor becomes increasingly aware of the role played by the environmental reflection of the consumer behaviour in the notional transformation of the consumer culture. Namely, the change from the work to consuption etich has, along with other factors, irrevocably changed the meaning of consumption not only in economics and culture, but also in everyday life, modifying the meaning of the consumption culture. With the replacemnet of the “production” with “consumption socialisation” the significance of the culture of consumption has grown to such an extent that it not only becomes the generator of social changes, but plays a decisive role in their understanding, as well. The symbols of the consumer culture begin to shape all social relations, dominating the conception of reality, everyday notions and ways of establishing identity. An ever increasing consumption forces individuals to inter–dependence and the same time, paradoxically, to an ever greater individualisation, in wihich everyone in forced to invest onežs own choices.

Ključne riječi
consumer culture; demonstration consumption; individualisation of consumption; envitomental reflection of consumer behaviour

Hrčak ID: 141661


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