Prethodno priopćenje
THE IMPACT OF NEW COMMUNICATION AND INFORMATION TECHNOLOGIES ON CONSUMER BEHAVIOR IN PURCHASING FOOD PRODUCTS IN RETAIL
Sanja Knežević
; Veleučilište u Slavonskom Brodu
Nikolina Bilić
; Veleučilište u Slavonskom Brodu
Tanja Petrović
; Veleučilište u Slavonskom Brodu
Sažetak
One of the most important technologies today is information and communications technology. Development and application of information and communication technologies today are used in all areas of life and its unstoppable impact is becoming more and more. Information and communication technology is the basis of the economy and society of the 21st century and will surely mark the period and in the future. Today’s busy lifestyle and lack of free time, going to the shopping made
stressful and exhausting. For this reason, more and more people are turning to internet shopping, which is today the fastest and cheapest way to buy a product. Consumer behavior is the process of
obtaining and consuming products and services. Consumer behavior is now infl uenced by various factors, and the development of information and communication technologies has greatly aff ected consumers of the 21st century. The special signifi cance of the new communication and information technologies have Internet shop. An internet shop is increasingly replacing the traditional way of trading because it provides diff erent and new business opportunities. This new Internet shop lately
is increasingly present among Croatian citizens.
The paper describes the role and impact of new communication and information technologies on consumer behavior in purchasing food products in retail. This research was conducted through a survey. The survey was anonymous and it was answered by 100 respondents of all ages who come from several Croatian counties. The survey was carried out and conducted in order to collect data regarding the habits and desires of consumers when it comes to food products and ordering, or
purchase over the Internet.
Ključne riječi
communication information technology; food marketing; food products
Hrčak ID:
142274
URI
Datum izdavanja:
23.7.2015.
Posjeta: 4.575 *