Izvorni znanstveni članak
Enterpreneurship and promotional communication in the creation of social, artistic, economic and educational asset in the Republic of Croatia
Vera Šutalo
; Uprava za standard, strategije i posebne programe, Ministarstvo znanosti, obrazovanja i sporta, Zagreb, Hrvatska
Branko Mihaljević
; Veleučilište Velika Gorica, Velika Gorica, Hrvatska
Sažetak
The Republic of Croatia’s commitment is directed towards accepting entrepreneurship as a social, national, economic and educational asset. This direction presupposes the formation of possibility for the development of entrepreneurial competencies, starting from the lowest and reaching the highest level of education, entrepreneurial training through formal, non-formal and informal education and learning, as well as the encouragement of entrepreneurship as economic requirement. Although entrepreneurship is one of the eight key competencies defined by the Council of Europe, it still has not been completely developed or implemented in Croatia’s educational system, from kindergarten level to higher education. It is important to develop a plan for the implementation of lifelong learning system for entrepreneurship in the educational system, to adapt and develop educational programs which contain entrepreneurship as their key competency. Furthermore, it is important to organize and carry out training for educators, teachers and managers of educational institutions. One of the important goals of European educational policy, as well as national educational policies of many European countries, is the development of an individual’s ability to turn ideas into actions, to engage into creation, to be innovative, ready to take risks, to be able to plan and lead projects, and today entrepreneurial competencies are an obligatory component in national curriculums of European union member states.
Ključne riječi
Lifelong learning; entrepreneurial competencies; communication; media; public relations
Hrčak ID:
142307
URI
Datum izdavanja:
1.6.2014.
Posjeta: 1.314 *