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Postmodern Advertising and Consumerism: a Paradox

John Fox ; Faculty of Hotel Management, Opatija, Croati

Puni tekst: engleski, pdf (6 MB) str. 235-240 preuzimanja: 474* citiraj
APA 6th Edition
Fox, J. (1998). Postmodern Advertising and Consumerism: a Paradox. Revija za sociologiju, 29 (3-4), 235-240. Preuzeto s https://hrcak.srce.hr/154426
MLA 8th Edition
Fox, John. "Postmodern Advertising and Consumerism: a Paradox." Revija za sociologiju, vol. 29, br. 3-4, 1998, str. 235-240. https://hrcak.srce.hr/154426. Citirano 15.10.2019.
Chicago 17th Edition
Fox, John. "Postmodern Advertising and Consumerism: a Paradox." Revija za sociologiju 29, br. 3-4 (1998): 235-240. https://hrcak.srce.hr/154426
Harvard
Fox, J. (1998). 'Postmodern Advertising and Consumerism: a Paradox', Revija za sociologiju, 29(3-4), str. 235-240. Preuzeto s: https://hrcak.srce.hr/154426 (Datum pristupa: 15.10.2019.)
Vancouver
Fox J. Postmodern Advertising and Consumerism: a Paradox. Revija za sociologiju [Internet]. 1998 [pristupljeno 15.10.2019.];29(3-4):235-240. Dostupno na: https://hrcak.srce.hr/154426
IEEE
J. Fox, "Postmodern Advertising and Consumerism: a Paradox", Revija za sociologiju, vol.29, br. 3-4, str. 235-240, 1998. [Online]. Dostupno na: https://hrcak.srce.hr/154426. [Citirano: 15.10.2019.]

Sažetak
Endeavouring to better understand postmodern advertising and the resultant puzzle of consumerism of why consumers relinquish commodities which supply their existing satisfactions, this paper compares modern consumer behaviour terminology with Lysias' thesis about love in Plato's Phaedrus. A striking parallel emerges, evoked through the paradox of gratification for physical desire. Our introspection suggests that modern consumerism is simply humankind's turning towards the primitive - to reinhabit core experiences. Understanding the way this phenomenon plays itself out in contemporary life helps us to put together the puzzle of consumerism.

Ključne riječi
postmodern advertising; puzzle of consumerism; Phaedrus; gratification for physical desire; core experiences

Hrčak ID: 154426

URI
https://hrcak.srce.hr/154426

[hrvatski]

Posjeta: 660 *