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The Business Image

Veronika Vugrinec-Hitrec ; Faculty of Economics, Zagreb

Puni tekst: hrvatski, pdf (9 MB) str. 41-50 preuzimanja: 114* citiraj
APA 6th Edition
Vugrinec-Hitrec, V. (1992). Vizija poslovnog imagea. Revija za sociologiju, 23 (1-2), 41-50. Preuzeto s
MLA 8th Edition
Vugrinec-Hitrec, Veronika. "Vizija poslovnog imagea." Revija za sociologiju, vol. 23, br. 1-2, 1992, str. 41-50. Citirano 19.10.2019.
Chicago 17th Edition
Vugrinec-Hitrec, Veronika. "Vizija poslovnog imagea." Revija za sociologiju 23, br. 1-2 (1992): 41-50.
Vugrinec-Hitrec, V. (1992). 'Vizija poslovnog imagea', Revija za sociologiju, 23(1-2), str. 41-50. Preuzeto s: (Datum pristupa: 19.10.2019.)
Vugrinec-Hitrec V. Vizija poslovnog imagea. Revija za sociologiju [Internet]. 1992 [pristupljeno 19.10.2019.];23(1-2):41-50. Dostupno na:
V. Vugrinec-Hitrec, "Vizija poslovnog imagea", Revija za sociologiju, vol.23, br. 1-2, str. 41-50, 1992. [Online]. Dostupno na: [Citirano: 19.10.2019.]

The business image is a specific psychological and sociological category which represent the general impression about certain enterprise, corporation or even nation-developed by professionals and shared by public opinion. It can be the negative or the positive one. Cultural image of national economic space and strong business enterprise identity are in the very core of competitive advantage of firms in global world markets. There are several ways of making and holding the good business image of economic organizations. Within the business image frame analysis the author deals especially with the difference between comparative and competitive advantages in development of enterprises and nations. Special attention has been put on methods achieving business identity (strategic window, global marketing management leadership, market-niche strategy).

Hrčak ID: 154983



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