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https://doi.org/10.17559/TV-20150314112123

Social learning-based O2O model for innovative information diffusion

Bin Du ; School of Information Management, Jiangxi University of Finance and Economics, Yuping West Street 556#, (Mailuyuan District), Nanchang, Jiangxi, China, 330032

Puni tekst: engleski, pdf (514 KB) str. 405-413 preuzimanja: 485* citiraj
APA 6th Edition
Du, B. (2016). Social learning-based O2O model for innovative information diffusion. Tehnički vjesnik, 23 (2), 405-413. https://doi.org/10.17559/TV-20150314112123
MLA 8th Edition
Du, Bin. "Social learning-based O2O model for innovative information diffusion." Tehnički vjesnik, vol. 23, br. 2, 2016, str. 405-413. https://doi.org/10.17559/TV-20150314112123. Citirano 01.03.2021.
Chicago 17th Edition
Du, Bin. "Social learning-based O2O model for innovative information diffusion." Tehnički vjesnik 23, br. 2 (2016): 405-413. https://doi.org/10.17559/TV-20150314112123
Harvard
Du, B. (2016). 'Social learning-based O2O model for innovative information diffusion', Tehnički vjesnik, 23(2), str. 405-413. https://doi.org/10.17559/TV-20150314112123
Vancouver
Du B. Social learning-based O2O model for innovative information diffusion. Tehnički vjesnik [Internet]. 2016 [pristupljeno 01.03.2021.];23(2):405-413. https://doi.org/10.17559/TV-20150314112123
IEEE
B. Du, "Social learning-based O2O model for innovative information diffusion", Tehnički vjesnik, vol.23, br. 2, str. 405-413, 2016. [Online]. https://doi.org/10.17559/TV-20150314112123
Puni tekst: hrvatski, pdf (514 KB) str. 405-413 preuzimanja: 194* citiraj
APA 6th Edition
Du, B. (2016). Model O2O za širenje inovativnih informacija utemeljen na socijalnom učenju. Tehnički vjesnik, 23 (2), 405-413. https://doi.org/10.17559/TV-20150314112123
MLA 8th Edition
Du, Bin. "Model O2O za širenje inovativnih informacija utemeljen na socijalnom učenju." Tehnički vjesnik, vol. 23, br. 2, 2016, str. 405-413. https://doi.org/10.17559/TV-20150314112123. Citirano 01.03.2021.
Chicago 17th Edition
Du, Bin. "Model O2O za širenje inovativnih informacija utemeljen na socijalnom učenju." Tehnički vjesnik 23, br. 2 (2016): 405-413. https://doi.org/10.17559/TV-20150314112123
Harvard
Du, B. (2016). 'Model O2O za širenje inovativnih informacija utemeljen na socijalnom učenju', Tehnički vjesnik, 23(2), str. 405-413. https://doi.org/10.17559/TV-20150314112123
Vancouver
Du B. Model O2O za širenje inovativnih informacija utemeljen na socijalnom učenju. Tehnički vjesnik [Internet]. 2016 [pristupljeno 01.03.2021.];23(2):405-413. https://doi.org/10.17559/TV-20150314112123
IEEE
B. Du, "Model O2O za širenje inovativnih informacija utemeljen na socijalnom učenju", Tehnički vjesnik, vol.23, br. 2, str. 405-413, 2016. [Online]. https://doi.org/10.17559/TV-20150314112123

Sažetak
According to cognitive theory of social learning and information fusion between online and offline of consumer network, this paper constructs two-stage social learning (TSSL) model and online to offline or offline to online (O2O) learning model to explore the diffusion law under the condition of multi-level cascade network. Innovative information diffusion model based on social learning makes up defects of traditional innovation diffusion model with time and emerges simulation method of social network. Empirical research shows that information diffusion which is based on the consumer network fits sample data better. Social learning effect plays a key role in the book publish diffusion. Research results show that it is beneficial to explore essence of the innovative product information diffusion and design targeted strategies in electronic commerce market.

Ključne riječi
information diffusion; innovation; offline; online; social learning

Hrčak ID: 156829

URI
https://hrcak.srce.hr/156829

[hrvatski]

Posjeta: 1.062 *