Izvorni znanstveni članak
https://doi.org/10.17818/NM/2016/2.5
Networking in the Tourism Industry: The Case of Three Neighbouring Mediterranean Tourism Destinations
Doris Gomezelj Omerzel
; University of Primorska Faculty of Management, Slovenia
Tina Bratkovič Kregar
; University of Primorska Faculty of Management, Slovenia
Sažetak
The aim of this study is to get a better understanding of the benefits of networking activities among firms operating in the tourism industry. The study classifies a sample of 421 tourism firms from three Mediterranean countries – Croatia, Italy and Slovenia – into three distinct groups based on their networking activities – non-networkers (group 1), Great Networkers (group 2) and Limited Networkers (group 3) – and seeks to identify similarities and differences among these groups. The research results show that tourism firms from these three groups differ from each other based on the firm’s country of origin, industry, age, size, and performance. According to the results, we may be able to advise firms operating in the tourism industry regarding how to increase their collaboration with their internal and external environment in order to achieve better firm performance.
Ključne riječi
networking; tourism industry; tourism firms; tourism networks; tourist destinations; cluster analysis
Hrčak ID:
158193
URI
Datum izdavanja:
18.5.2016.
Posjeta: 3.546 *