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WHO WATCHES THE AUDIENCE? MEDIA REPRESENTATIONS OF THE LITERATY AUDIENCE

Ivana Žužul ; Odsjek za povijest hrvatske književnosti Zavoda za povijest hrvatske književnosti, kazališta i glazbe HAZU


Puni tekst: hrvatski pdf 191 Kb

str. 366-380

preuzimanja: 260

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Puni tekst: engleski pdf 191 Kb

str. 366-380

preuzimanja: 477

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Sažetak

The text deals with the culturological effects of media representations of literary audience and an interrelation between a literary text and audience. In a contemporary cultural theory, it is known that a literary audience cannot be opined of merely in terms of an addressed group construed by the media industries. Gramsci’s hegemonic power model in the media has already taught us that the power is not exclusively „superimposed” but that it also implies a voluntary „bottom-up” consent. Eventually, the paper’s purpose is to warn against broader consequences of the acquiescence to a unilateral literary audience’s perusal or to a perusal that is usually imposed in the mass media.

Ključne riječi

literary audience; readers; perusal; representation; media

Hrčak ID:

158220

URI

https://hrcak.srce.hr/158220

Datum izdavanja:

9.5.2016.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.366 *