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https://doi.org/10.1515/bsrj-2016-0006

Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?

Igor Klopotan   ORCID icon orcid.org/0000-0002-9935-6669 ; University North, Croatia
Kristina Vrhovec-Žohar ; University North, Croatia
Edita Mahič ; Faculty of Commercial and Business Sciences, Celje, Slovenia

Puni tekst: engleski, pdf (213 KB) str. 81-88 preuzimanja: 499* citiraj
APA 6th Edition
Klopotan, I., Vrhovec-Žohar, K. i Mahič, E. (2016). Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?. Business Systems Research, 7 (1), 81-88. https://doi.org/10.1515/bsrj-2016-0006
MLA 8th Edition
Klopotan, Igor, et al. "Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?." Business Systems Research, vol. 7, br. 1, 2016, str. 81-88. https://doi.org/10.1515/bsrj-2016-0006. Citirano 16.06.2021.
Chicago 17th Edition
Klopotan, Igor, Kristina Vrhovec-Žohar i Edita Mahič. "Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?." Business Systems Research 7, br. 1 (2016): 81-88. https://doi.org/10.1515/bsrj-2016-0006
Harvard
Klopotan, I., Vrhovec-Žohar, K., i Mahič, E. (2016). 'Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?', Business Systems Research, 7(1), str. 81-88. https://doi.org/10.1515/bsrj-2016-0006
Vancouver
Klopotan I, Vrhovec-Žohar K, Mahič E. Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?. Business Systems Research [Internet]. 2016 [pristupljeno 16.06.2021.];7(1):81-88. https://doi.org/10.1515/bsrj-2016-0006
IEEE
I. Klopotan, K. Vrhovec-Žohar i E. Mahič, "Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?", Business Systems Research, vol.7, br. 1, str. 81-88, 2016. [Online]. https://doi.org/10.1515/bsrj-2016-0006

Sažetak
Background: Recent research on customers’ loyalty mostly focuses on several indicators, such as price, income and promotion. However, the level of income and its impacts on customers' loyalty have not been investigated in greater details. Objectives: The main goal of this research is to investigate how different levels of income influence customers' loyalty. Methods/Approach: This paper tries to investigate customers' attitudes towards selected loyalty determinants, based on the survey research. Results: Several different factors which influence customers' loyalty are identified. Research results confirmed that the level of income has a significant influence on customers’ attitude towards loyalty determinants in Croatia. Conclusions: Besides the scientific contribution, this research on customers’ loyalty also has practical implications important when undertaking further steps for developing conceptual models of customers’ loyalty.

Ključne riječi
marketing; loyalty; economics; customer loyalty management

Hrčak ID: 158302

URI
https://hrcak.srce.hr/158302

Posjeta: 952 *