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APPLICATION OF MODEL FOR OPTIMIZATION OF ASSORTMENT MANAGEMENT (OPTAS MODEL) IN RETAIL STORES IN REPUBLIC OF CROATIA

Ivan Kovač ; University of Zagreb, Faculty of Economics and Business
Mirko Palić ; University of Zagreb, Faculty of Economics and Business
Marko Lovrić ; Jamnica d.d.

Puni tekst: hrvatski, pdf (278 KB) str. 35-51 preuzimanja: 976* citiraj
APA 6th Edition
Kovač, I., Palić, M. i Lovrić, M. (2016). PRIMJENA MODELA OPTIMIZACIJE UPRAVLJANJA ASORTIMANOM (OPTAS MODEL) NA MALOPRODAJNIM MJESTIMA U REPUBLICI HRVATSKOJ. Poslovna izvrsnost, 10 (1), 35-51. Preuzeto s https://hrcak.srce.hr/160379
MLA 8th Edition
Kovač, Ivan, et al. "PRIMJENA MODELA OPTIMIZACIJE UPRAVLJANJA ASORTIMANOM (OPTAS MODEL) NA MALOPRODAJNIM MJESTIMA U REPUBLICI HRVATSKOJ." Poslovna izvrsnost, vol. 10, br. 1, 2016, str. 35-51. https://hrcak.srce.hr/160379. Citirano 25.10.2020.
Chicago 17th Edition
Kovač, Ivan, Mirko Palić i Marko Lovrić. "PRIMJENA MODELA OPTIMIZACIJE UPRAVLJANJA ASORTIMANOM (OPTAS MODEL) NA MALOPRODAJNIM MJESTIMA U REPUBLICI HRVATSKOJ." Poslovna izvrsnost 10, br. 1 (2016): 35-51. https://hrcak.srce.hr/160379
Harvard
Kovač, I., Palić, M., i Lovrić, M. (2016). 'PRIMJENA MODELA OPTIMIZACIJE UPRAVLJANJA ASORTIMANOM (OPTAS MODEL) NA MALOPRODAJNIM MJESTIMA U REPUBLICI HRVATSKOJ', Poslovna izvrsnost, 10(1), str. 35-51. Preuzeto s: https://hrcak.srce.hr/160379 (Datum pristupa: 25.10.2020.)
Vancouver
Kovač I, Palić M, Lovrić M. PRIMJENA MODELA OPTIMIZACIJE UPRAVLJANJA ASORTIMANOM (OPTAS MODEL) NA MALOPRODAJNIM MJESTIMA U REPUBLICI HRVATSKOJ. Poslovna izvrsnost [Internet]. 2016 [pristupljeno 25.10.2020.];10(1):35-51. Dostupno na: https://hrcak.srce.hr/160379
IEEE
I. Kovač, M. Palić i M. Lovrić, "PRIMJENA MODELA OPTIMIZACIJE UPRAVLJANJA ASORTIMANOM (OPTAS MODEL) NA MALOPRODAJNIM MJESTIMA U REPUBLICI HRVATSKOJ", Poslovna izvrsnost, vol.10, br. 1, str. 35-51, 2016. [Online]. Dostupno na: https://hrcak.srce.hr/160379. [Citirano: 25.10.2020.]

Sažetak
The main aim of this paper is to elaborate on assortment management as a strategic process that enables a more efficient use of store space in order to increase profitability. Such process is in the interest of both retailers and manufacturers in order to effectively use
retail potential and increase profi tability in a way to offer an optimal range of assortment that will satisfy customers’ needs. This paper analyses the application of the model on the example of the soft drinks category in Croatia. The model for optimization of assortment
management (OPTAS Model) represents a long term research effort which has finally been systematically applied in business practice. Data of the empirical research show that after only partial implementation of the OPTAS model, the business performance in the soft drinks category increased sharply. Therefore, this research and the Model used can be an efficient algorithm for the implementation of this complex challenge in business practice.

Ključne riječi
OPTAS model; assortment management; soft drinks; retail; Croatia

Hrčak ID: 160379

URI
https://hrcak.srce.hr/160379

[hrvatski]

Posjeta: 1.297 *