Pregledni rad

NETWORKING OF HOSPITALITY ENTERPRISES AND FARMERS IN IMPROVING GASTRONOMY

Zorica Krželj - Čolović orcid.org/0000-0001-9967-9102 ; Department of Economics and Business Economics, University of Dubrovnik

Sažetak

The purpose of this paper is to highlight the status and capabilities of networking between small and medium hospitality enterprises and agricultural producers on the sample of selected hospitality enterprises in Croatia, and to provide guidelines for the future development of gastronomic offer of hospitality enterprises. The fi rst part of the study includes a literature review dealing with the essence of networking of small and medium hospitality enterprises and farmers. The second part of the study covers empirical issues of the analysed problem. This paper uses the results of a comprehensive empirical study conducted in the summer of 2012. The study used a questionnaire which was adapted to small and medium hospitality enterprises (72 enterprises in the sample). The case study
approach was adopted to illustrate the differences from previous research. Business cooperation of small and medium hospitality enterprises and farmers can achieve numerous benefits that could eventually contribute to their better business results. According to the
results, the majority of food purchased from local farmers is put on the menu as a matter of priority and the majority of wine is offered exclusively from domestic farmers. Since there has not been any systematic research conducted on networking of small and medium
hospitality enterprises and farmers, this research leaves enough space for further theoretical and applicative improvements.

Ključne riječi

networking; small and medium hospitality enterprises; farmers; gastronomic offer; organically produced foods

Hrčak ID:

160392

URI

https://hrcak.srce.hr/160392

Datum izdavanja:

15.6.2016.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.249 *