Izlaganje sa skupa
COMMUNICATING TOURISM EVENTS
Daniela Gračan
orcid.org/0000-0002-3847-7280
; Faculty of Tourism and Hospitality Management Opatija, University of Rijeka, Croatia
Zrinka Zadel
; Faculty of Tourism and Hospitality Management Opatija, University of Rijeka, Croatia
Ivana Ivančić
; Faculty of Tourism and Hospitality Management Opatija, University of Rijeka, Croatia
Sažetak
Preferences of contemporary tourists are oriented towards an integrated tourist product which will not only meet, but also exceed their expectations. The tourist offer anticipated these demands by offering tourism events whose basic purpose is to create a unique experience. The basic problem in the realization of an event is communication of the event to targeted demand. The objective of the paper is finding a potential model of successful communication of tourism events in tourist destinations. The subject of analysis in the paper are the most important elements which are framework of strategic decision-making in the forming of tourist offer, as well as benchmarking analysis of tourist destinations of Opatija and Tarragona. Proposal of optimal and effective communication channels on the tourism market is based on the conducted analyses. Scientific methods of analysis and synthesis, historical, statistical methods, methods of comparison and methods of induction and deduction are used in the paper.
Ključne riječi
tourism of events; communication; destination product
Hrčak ID:
161537
URI
Datum izdavanja:
27.9.2013.
Posjeta: 555 *