Pregledni rad
IMPORTANCE OF STRATEGIC MANAGEMENT IN MODERN/CONTEMPORARY AGRIBUSINESS - LITERATURE REVIEW AND LESSONS THAT CAN BE LEARNED IN CROATIA
Željka Bedek
; Hrvatski centar za poljoprivredu, hranu i selo, Svetošimunska 25, Zagreb, Hrvatska
Mario Njavro
; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Lucijano Jakšić
; student
Sažetak
According to some authors, strategic management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. The aim of strategic business management is to create strategic i.e. competitive advantage in relation to other companies. It can be achieved by defining clear vision, mission and organizational goals in long term time perspective and by application of strategies that lead to defined aims. Strategies include cost strategies, differentiation strategies and direct to market niche, as well as market selection, strategic alliances, vertical integration and/or organisational organic growth. In agriculture and food production all stated is of great importance in respect to technology changes, market and geopolitical relations. Liberalization and market globalization, climate changes, input and output prices, technological progress (biotechnology, nanotechnology) are some of the characteristics of contemporary agribusiness. Food safety, population subsistence in rural areas and integrated rural development are crossfunctional
with agribusiness and rise in importance. The research assumption is that application of strategic management positively influences business results. The aim of the study was to explore relation between strategic management theories and practices and to define guidelines for agricultural farms in Croatia. Following its independence in the nineties, Croatian government produced subsequent number of strategic plans which were not the subject of this analysis, the subject was strategic management and its relevance on micro level (level of agricultural farms and business subjects).
Ključne riječi
Strategic management; Agribusiness; Croatia; European Union
Hrčak ID:
161838
URI
Datum izdavanja:
5.7.2016.
Posjeta: 2.099 *