hrcak mascot   Srce   HID

Pregledni rad
https://doi.org/10.22598/mt/2016.28.2.131

An Overview of Research on Marketing Ethics Education

Daniela Hrehová ; Technical University in Kosice
Pavel Žiaran ; Mendel University in Brno, Faculty of Business and Economics

Puni tekst: engleski, pdf (232 KB) str. 131-142 preuzimanja: 566* citiraj
APA 6th Edition
Hrehová, D. i Žiaran, P. (2016). An Overview of Research on Marketing Ethics Education. Market-Tržište, 28 (2), 131-142. https://doi.org/10.22598/mt/2016.28.2.131
MLA 8th Edition
Hrehová, Daniela i Pavel Žiaran. "An Overview of Research on Marketing Ethics Education." Market-Tržište, vol. 28, br. 2, 2016, str. 131-142. https://doi.org/10.22598/mt/2016.28.2.131. Citirano 26.11.2020.
Chicago 17th Edition
Hrehová, Daniela i Pavel Žiaran. "An Overview of Research on Marketing Ethics Education." Market-Tržište 28, br. 2 (2016): 131-142. https://doi.org/10.22598/mt/2016.28.2.131
Harvard
Hrehová, D., i Žiaran, P. (2016). 'An Overview of Research on Marketing Ethics Education', Market-Tržište, 28(2), str. 131-142. https://doi.org/10.22598/mt/2016.28.2.131
Vancouver
Hrehová D, Žiaran P. An Overview of Research on Marketing Ethics Education. Market-Tržište [Internet]. 2016 [pristupljeno 26.11.2020.];28(2):131-142. https://doi.org/10.22598/mt/2016.28.2.131
IEEE
D. Hrehová i P. Žiaran, "An Overview of Research on Marketing Ethics Education", Market-Tržište, vol.28, br. 2, str. 131-142, 2016. [Online]. https://doi.org/10.22598/mt/2016.28.2.131

Sažetak
Purpose – Last two decades have seen a marked increase in the interest given to the field of business ethics, particularly, marketing ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education.
Design/Methodology/Approach – Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar) by means of the Centre for scientific-technical information SR portal.
The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner.
Findings and implications – Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic field, but also in practice. Academic and scientific sources in the area of marketing ethics education are an excellent “instruction”.
Limitations – The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fields of interest should be addressed, for example management or practices in commerce, etc.
Originality – The aim of the article is to map current trends in research in the field of marketing ethics education, as presented in scientific journals.

Ključne riječi
ethics; marketing; education

Hrčak ID: 170391

URI
https://hrcak.srce.hr/170391

[hrvatski]

Posjeta: 941 *