hrcak mascot   Srce   HID

Prethodno priopćenje

IMPACT OF MARKET ORIENTATION ON INNOVATION OF PRODUCTS AND SERVICES IN CROATIAN COMPANIES

Helena Miloloža   ORCID icon orcid.org/0000-0002-6757-9569 ; Faculty of economics and business, University of Zagreb

Puni tekst: hrvatski, pdf (296 KB) str. 89-105 preuzimanja: 646* citiraj
APA 6th Edition
Miloloža, H. (2016). UTJECAJ TRŽIŠNE ORIJENTACIJE HRVATSKIH PODUZEĆA NA INOVACIJE PROIZVODA I USLUGA. Poslovna izvrsnost, 10 (2), 89-105. Preuzeto s https://hrcak.srce.hr/170738
MLA 8th Edition
Miloloža, Helena. "UTJECAJ TRŽIŠNE ORIJENTACIJE HRVATSKIH PODUZEĆA NA INOVACIJE PROIZVODA I USLUGA." Poslovna izvrsnost, vol. 10, br. 2, 2016, str. 89-105. https://hrcak.srce.hr/170738. Citirano 25.06.2021.
Chicago 17th Edition
Miloloža, Helena. "UTJECAJ TRŽIŠNE ORIJENTACIJE HRVATSKIH PODUZEĆA NA INOVACIJE PROIZVODA I USLUGA." Poslovna izvrsnost 10, br. 2 (2016): 89-105. https://hrcak.srce.hr/170738
Harvard
Miloloža, H. (2016). 'UTJECAJ TRŽIŠNE ORIJENTACIJE HRVATSKIH PODUZEĆA NA INOVACIJE PROIZVODA I USLUGA', Poslovna izvrsnost, 10(2), str. 89-105. Preuzeto s: https://hrcak.srce.hr/170738 (Datum pristupa: 25.06.2021.)
Vancouver
Miloloža H. UTJECAJ TRŽIŠNE ORIJENTACIJE HRVATSKIH PODUZEĆA NA INOVACIJE PROIZVODA I USLUGA. Poslovna izvrsnost [Internet]. 2016 [pristupljeno 25.06.2021.];10(2):89-105. Dostupno na: https://hrcak.srce.hr/170738
IEEE
H. Miloloža, "UTJECAJ TRŽIŠNE ORIJENTACIJE HRVATSKIH PODUZEĆA NA INOVACIJE PROIZVODA I USLUGA", Poslovna izvrsnost, vol.10, br. 2, str. 89-105, 2016. [Online]. Dostupno na: https://hrcak.srce.hr/170738. [Citirano: 25.06.2021.]

Sažetak
Market orientation contributes to a better understanding of the market and improves the performance of companies on the market. As complex marketing concept, market orientation achieves a signifi cant impact on the innovation processes in the company. However, the results of previous research of the correlation relationship between market orientation and innovation have shown that the effect of market orientation can be both - positive and negative. Therefore, the purpose of this paper is to analyse the market orientation and innovation of companies and examine the impact of market orientation, as a one-dimensional construct, on a sample of export companies in Croatia and their innovation activities. Results of the conducted research showed that the innovation enterprise statistically signifi cant positive effect on the competitor orientation, with particular emphasis on the development and implementation of post-sales service, focus on those customers for which the company can gain a competitive advantage and management awareness of the fact that every action in the enterprises can contribute to creating value
for consumers.

Ključne riječi
market orientation; innovation of products and services

Hrčak ID: 170738

URI
https://hrcak.srce.hr/170738

[hrvatski]

Posjeta: 1.034 *