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THE 8P INNOVATION & DIFFERENTIATION MODEL

João M. S. Carvalho   ORCID icon orcid.org/0000-0003-0683-296X ; University Institute of Maia, Portugal
Sandra Marnoto ; University Institute of Maia, Portugal

Puni tekst: engleski, pdf (803 KB) str. 7-17 preuzimanja: 104* citiraj
APA 6th Edition
Carvalho, J.M.S. i Marnoto, S. (2016). THE 8P INNOVATION & DIFFERENTIATION MODEL. Obrazovanje za poduzetništvo - E4E, 6 (2), 7-17. Preuzeto s https://hrcak.srce.hr/170917
MLA 8th Edition
Carvalho, João M. S. i Sandra Marnoto. "THE 8P INNOVATION & DIFFERENTIATION MODEL." Obrazovanje za poduzetništvo - E4E, vol. 6, br. 2, 2016, str. 7-17. https://hrcak.srce.hr/170917. Citirano 21.07.2019.
Chicago 17th Edition
Carvalho, João M. S. i Sandra Marnoto. "THE 8P INNOVATION & DIFFERENTIATION MODEL." Obrazovanje za poduzetništvo - E4E 6, br. 2 (2016): 7-17. https://hrcak.srce.hr/170917
Harvard
Carvalho, J.M.S., i Marnoto, S. (2016). 'THE 8P INNOVATION & DIFFERENTIATION MODEL', Obrazovanje za poduzetništvo - E4E, 6(2), str. 7-17. Preuzeto s: https://hrcak.srce.hr/170917 (Datum pristupa: 21.07.2019.)
Vancouver
Carvalho JMS, Marnoto S. THE 8P INNOVATION & DIFFERENTIATION MODEL. Obrazovanje za poduzetništvo - E4E [Internet]. 2016 [pristupljeno 21.07.2019.];6(2):7-17. Dostupno na: https://hrcak.srce.hr/170917
IEEE
J.M.S. Carvalho i S. Marnoto, "THE 8P INNOVATION & DIFFERENTIATION MODEL", Obrazovanje za poduzetništvo - E4E, vol.6, br. 2, str. 7-17, 2016. [Online]. Dostupno na: https://hrcak.srce.hr/170917. [Citirano: 21.07.2019.]
Puni tekst: hrvatski, pdf (803 KB) str. 18-18 preuzimanja: 94* citiraj
APA 6th Edition
Carvalho, J.M.S. i Marnoto, S. (2016). 8P MODEL INOVACIJE I DIFERENCIJACIJE. Obrazovanje za poduzetništvo - E4E, 6 (2), 18-18. Preuzeto s https://hrcak.srce.hr/170917
MLA 8th Edition
Carvalho, João M. S. i Sandra Marnoto. "8P MODEL INOVACIJE I DIFERENCIJACIJE." Obrazovanje za poduzetništvo - E4E, vol. 6, br. 2, 2016, str. 18-18. https://hrcak.srce.hr/170917. Citirano 21.07.2019.
Chicago 17th Edition
Carvalho, João M. S. i Sandra Marnoto. "8P MODEL INOVACIJE I DIFERENCIJACIJE." Obrazovanje za poduzetništvo - E4E 6, br. 2 (2016): 18-18. https://hrcak.srce.hr/170917
Harvard
Carvalho, J.M.S., i Marnoto, S. (2016). '8P MODEL INOVACIJE I DIFERENCIJACIJE', Obrazovanje za poduzetništvo - E4E, 6(2), str. 18-18. Preuzeto s: https://hrcak.srce.hr/170917 (Datum pristupa: 21.07.2019.)
Vancouver
Carvalho JMS, Marnoto S. 8P MODEL INOVACIJE I DIFERENCIJACIJE. Obrazovanje za poduzetništvo - E4E [Internet]. 2016 [pristupljeno 21.07.2019.];6(2):18-18. Dostupno na: https://hrcak.srce.hr/170917
IEEE
J.M.S. Carvalho i S. Marnoto, "8P MODEL INOVACIJE I DIFERENCIJACIJE", Obrazovanje za poduzetništvo - E4E, vol.6, br. 2, str. 18-18, 2016. [Online]. Dostupno na: https://hrcak.srce.hr/170917. [Citirano: 21.07.2019.]

Sažetak
Since Schumpeter (1934), managers have been aware that innovation is a critical factor if they wish to be both more efficient and successful in the market. It is known that managers and entrepreneurs need intuitive and models that are easy to apply in order to save time and be effective in their decisions. This paper focuses on the organisational need of a management tool that helps decision-makers with the innovation process. We are reviewing the innovation literature in order to sustain the proposal of a new model that fills that need: the 8P Innovation & Differentiation model – Product, Price, Place, Promotion, People, Partners, Processes and Purposes. This model systematizes and facilitates the work of managers and entrepreneurs who can reason more easily on new paths to differentiate their market offers, as well as innovate in either an incremental or a disruptive way. The model provides insights in all main aspects that can improve entrepreneurs’ strategical decisions about the business model.

Ključne riječi
innovation; differentiation; modelling; entrepreneurship; business model

Hrčak ID: 170917

URI
https://hrcak.srce.hr/170917

[hrvatski]

Posjeta: 344 *