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Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2015.1043778

The behaviour of tourism firms in the area of innovativeness

Žana Čivre
D. Gomezelj Omerzel

Puni tekst: engleski, pdf (516 KB) str. 312-330 preuzimanja: 257* citiraj
APA 6th Edition
Čivre, Ž. i Gomezelj Omerzel, D. (2015). The behaviour of tourism firms in the area of innovativeness. Economic research - Ekonomska istraživanja, 28 (1), 312-330. https://doi.org/10.1080/1331677X.2015.1043778
MLA 8th Edition
Čivre, Žana i D. Gomezelj Omerzel. "The behaviour of tourism firms in the area of innovativeness." Economic research - Ekonomska istraživanja, vol. 28, br. 1, 2015, str. 312-330. https://doi.org/10.1080/1331677X.2015.1043778. Citirano 26.01.2020.
Chicago 17th Edition
Čivre, Žana i D. Gomezelj Omerzel. "The behaviour of tourism firms in the area of innovativeness." Economic research - Ekonomska istraživanja 28, br. 1 (2015): 312-330. https://doi.org/10.1080/1331677X.2015.1043778
Harvard
Čivre, Ž., i Gomezelj Omerzel, D. (2015). 'The behaviour of tourism firms in the area of innovativeness', Economic research - Ekonomska istraživanja, 28(1), str. 312-330. https://doi.org/10.1080/1331677X.2015.1043778
Vancouver
Čivre Ž, Gomezelj Omerzel D. The behaviour of tourism firms in the area of innovativeness. Economic research - Ekonomska istraživanja [Internet]. 2015 [pristupljeno 26.01.2020.];28(1):312-330. https://doi.org/10.1080/1331677X.2015.1043778
IEEE
Ž. Čivre i D. Gomezelj Omerzel, "The behaviour of tourism firms in the area of innovativeness", Economic research - Ekonomska istraživanja, vol.28, br. 1, str. 312-330, 2015. [Online]. https://doi.org/10.1080/1331677X.2015.1043778

Sažetak
Innovativeness in companies in the tourism sector can reasonably be considered to be one of the most important factors of performance. This paper highlights the importance of two determinants of tourism firms’ innovativeness – namely, market and entrepreneurial orientation – focusing on the tourism sector. A conceptual model was developed and empirically tested based on 91 Slovenian tourism SMEs. The results of the study reveal the positive impact of a market and entrepreneurial orientation on innovativeness, the positive relationship of innovativeness with firm performance, and the importance of antecedents of innovativeness and their impacts on performance. Thus, tourism firms should be encouraged to introduce
more entrepreneurial and marketing activities to increase innovativeness, which fosters better firm performance. On this basis, a greater competitive advantage can be reached.

Ključne riječi
tourism; tourism firms; market orientation; entrepreneurial orientation; innovativeness; performance

Hrčak ID: 171517

URI
https://hrcak.srce.hr/171517

Posjeta: 343 *