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https://doi.org/10.1080/1331677X.2015.1083875

The role of subjective norms in forming the intention to purchase green food

Marija Ham   ORCID icon orcid.org/0000-0003-4390-2218
Marina Jeger
Anita Frajman Ivković

Puni tekst: engleski, pdf (392 KB) str. 738-748 preuzimanja: 1.927* citiraj
APA 6th Edition
Ham, M., Jeger, M. i Frajman Ivković, A. (2015). The role of subjective norms in forming the intention to purchase green food. Economic research - Ekonomska istraživanja, 28 (1), 738-748. https://doi.org/10.1080/1331677X.2015.1083875
MLA 8th Edition
Ham, Marija, et al. "The role of subjective norms in forming the intention to purchase green food." Economic research - Ekonomska istraživanja, vol. 28, br. 1, 2015, str. 738-748. https://doi.org/10.1080/1331677X.2015.1083875. Citirano 27.01.2020.
Chicago 17th Edition
Ham, Marija, Marina Jeger i Anita Frajman Ivković. "The role of subjective norms in forming the intention to purchase green food." Economic research - Ekonomska istraživanja 28, br. 1 (2015): 738-748. https://doi.org/10.1080/1331677X.2015.1083875
Harvard
Ham, M., Jeger, M., i Frajman Ivković, A. (2015). 'The role of subjective norms in forming the intention to purchase green food', Economic research - Ekonomska istraživanja, 28(1), str. 738-748. https://doi.org/10.1080/1331677X.2015.1083875
Vancouver
Ham M, Jeger M, Frajman Ivković A. The role of subjective norms in forming the intention to purchase green food. Economic research - Ekonomska istraživanja [Internet]. 2015 [pristupljeno 27.01.2020.];28(1):738-748. https://doi.org/10.1080/1331677X.2015.1083875
IEEE
M. Ham, M. Jeger i A. Frajman Ivković, "The role of subjective norms in forming the intention to purchase green food", Economic research - Ekonomska istraživanja, vol.28, br. 1, str. 738-748, 2015. [Online]. https://doi.org/10.1080/1331677X.2015.1083875

Sažetak
The purpose of this article is to analyse the specific role of two types of subjective norms in forming the intention to purchase green food. Based on the outcomes of a questionnaire completed by a sample of 411 household primary shoppers from a transitional country in the Southeast Europe region, we developed three models that depict the predictive power of attitudes, perceived behavioural control and subjective norms, and confirmed a significant positive relationship between green food purchasing intention and all three antecedents. Furthermore, regression analysis revealed two important theoretical insights: (1) descriptive norms represent statistically significant
predictors of green food purchase behaviour; and (2) incorporating both social and descriptive norms increases the variance explained in intention. The latter also empirically proves that the meaning behind the two variables (social and descriptive norms) is different. These results contribute to the strengthening of the theory of planned behaviour in the part which has so far been referred to as then weakest link.

Ključne riječi
theory of planned behaviour; subjective norms; descriptive norms; purchasing intention; green food

Hrčak ID: 171557

URI
https://hrcak.srce.hr/171557

Posjeta: 2.339 *