Prethodno priopćenje
https://doi.org/10.32728/ric.2016.24/3
INNOVATION IN TOURISM: PERCEPTION OF TOURISM PROVIDERS FROM CROATIA AND SERBIA
Iva Slivar
orcid.org/0000-0001-6049-6296
; Faculty of Economics and Tourism “Dr. Mijo Mirković, Juraj Dobrila University of Pula
Sanja Božić
; Department of Geography, Tourism and Hotel management, Univerity of Novi Sad, Serbia
Anka Batković
; Faculty of Economics and Tourism “Dr. Mijo Mirković Juraj Dobrila University of Pula
Sažetak
Innovations represent a challenge that every company faces during its life cycle no
matter what kind of business sector it operates in. In today’s world of competition and fastgrowing
industries, it is paramount to be innovative, especially in tourism. The main aim of
this study was to determine how businesses and their employees in two countries - Croatia
and Serbia, are directed toward new innovations, which innovations are most important to
them, what are the main barriers to implementation and if there is a difference between innovation
implementation in those two countries. For this purpose, the study was conducted
in 13 tourism companies in Croatia and 20 in Serbia, in the period July-October 2016. The
results indicate that companies in Croatia (M=3.86) are more open to innovations than Serbian
tourism companies (M=3.50). Furthermore, the study showed that respondents have
similar wishes and motives when implementing new ideas or innovations, such as educated
workforce, health and well-being of people or improved business management. However,
when it comes to key areas for innovation implementation, in Croatia emphasis should be
on training and education of the workforce, while in Serbia emphasis should be placed on
the introduction of new technologies. In addition, the key limiting factors of innovation implementation
that stood out only in Serbia are lack of funds and poor ownership structure.
However, there is willingness to implement innovations and readiness to work towards it.
Education and a capable workforce are deemed essential to accomplish and implement new
innovations in most companies.
Ključne riječi
innovation; tourism; Serbia; Croatia; tourism providers; SMEs in tourism
Hrčak ID:
171769
URI
Datum izdavanja:
28.12.2016.
Posjeta: 5.570 *