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Preliminary communication

INFLUENCE OF MEDIA ON CREATION OF A TOURIST DESTINATION IMAGE

Mario Šantić ; Chamber of Commerce, Mostar, Bosnia and Herzegovina
Arnela Bevanda ; Faculty of Economics, University of Mostar, Bosnia and Herzegovina
Sanja Bijakšić ; Faculty of Economics, University of Mostar, Bosnia and Herzegovina

Fulltext: english, pdf (522 KB) pages 180-189 downloads: 407* cite
APA 6th Edition
Šantić, M., Bevanda, A. & Bijakšić, S. (2016). INFLUENCE OF MEDIA ON CREATION OF A TOURIST DESTINATION IMAGE. Informatologia, 49 (3-4), 180-189. Retrieved from https://hrcak.srce.hr/173847
MLA 8th Edition
Šantić, Mario, et al. "INFLUENCE OF MEDIA ON CREATION OF A TOURIST DESTINATION IMAGE." Informatologia, vol. 49, no. 3-4, 2016, pp. 180-189. https://hrcak.srce.hr/173847. Accessed 16 Nov. 2019.
Chicago 17th Edition
Šantić, Mario, Arnela Bevanda and Sanja Bijakšić. "INFLUENCE OF MEDIA ON CREATION OF A TOURIST DESTINATION IMAGE." Informatologia 49, no. 3-4 (2016): 180-189. https://hrcak.srce.hr/173847
Harvard
Šantić, M., Bevanda, A., and Bijakšić, S. (2016). 'INFLUENCE OF MEDIA ON CREATION OF A TOURIST DESTINATION IMAGE', Informatologia, 49(3-4), pp. 180-189. Available at: https://hrcak.srce.hr/173847 (Accessed 16 November 2019)
Vancouver
Šantić M, Bevanda A, Bijakšić S. INFLUENCE OF MEDIA ON CREATION OF A TOURIST DESTINATION IMAGE. Informatologia [Internet]. 2016 [cited 2019 November 16];49(3-4):180-189. Available from: https://hrcak.srce.hr/173847
IEEE
M. Šantić, A. Bevanda and S. Bijakšić, "INFLUENCE OF MEDIA ON CREATION OF A TOURIST DESTINATION IMAGE", Informatologia, vol.49, no. 3-4, pp. 180-189, 2016. [Online]. Available: https://hrcak.srce.hr/173847. [Accessed: 16 November 2019]

Abstracts
The goal of this research is, using certain statistic techniques, to analyse the intensity of influence of various media on a tourist destination image creation. It is therefore necessary to research, analyse and determine every single intensity and potentiality of effects of various media on creation of tourist destination image. Furthermore, this statement presents the major part of the problem which this paper has been trying to research and solve systematically. Based on the research goal, the following hypothesis was set: Different media have different intensity of influence on creation of tourist destination image. The sample included 1,000 respondents. The primary data was collected through field research, using the survey technique. Internal consistency, that is, reliability of each measurement scale was tested by Cronbach alpha coefficient. The hypothesis was tested by linear multiple regression method. Necessary analysis and testing were made by using R-programming language. The research results have confirmed the hypothesis and shown that different media have different intensity of influence on creation of tourist destination image.

Keywords
tourist destination; image factors; media

Hrčak ID: 173847

URI
https://hrcak.srce.hr/173847

[croatian]

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