Izvorni znanstveni članak
https://doi.org/10.20867/thm.11.2.4
THE ANALYSIS OF COMPETITIVE FORCES: THE CASE OF HOTEL ENTERPRISES
Anton Ogorelc
; Faculty of Economics and Business, Maribor, SloveniaUniversity of Maribor, Faculty of Economics and Business, University of Maribor, Maribor, Slovenia
Boris Snoj
; Faculty of Economics and Business, Maribor, SloveniaUniversity of Maribor, Faculty of Economics and Business, University of Maribor, Maribor, Slovenia
Ales Petejan
; Faculty of Economics and Business, Maribor, SloveniaUniversity of Maribor, Faculty of Economics and Business, University of Maribor, Maribor, Slovenia
Sažetak
Companies are faced with a multitude of environmental influences. The dynamism of these influences is more and more turbulent. Also the interactions of the companies with their relevant environment are dynamic and complex. Porter has identified five forces that are widely used to assess the structure of any industry. This paper discusses the situation in the field of competitive forces: customers, competitors, technology, and suppliers. The research compares all the Slovene companies with companies in the hotel industry. The researched population includes the companies with more than 20 employees. According to the results of the ANOVA tests, the basic hypothesis that there are no statistically significant differences in the
perception of trends in competitive environment between all surveyed companies and hotel companies is generally confinned, with the exception of only two of the eleven statements.
Ključne riječi
Porter’s Five Forces; competitive forces in the hotel industry; Slovene hotel industry
Hrčak ID:
181297
URI
Datum izdavanja:
30.12.2005.
Posjeta: 11.174 *