Prethodno priopćenje
https://doi.org/10.20867/thm.10.3-4.5
STRATEGIC POSITIONING AND COMPETITIVE ADVANTAGES OF THE TOURIST ORGANISATIONS
Violeta Domanović
; Faculty of Economics, University of Kragujcvac, Serbia and Monte Negro
Sažetak
The paper will be focused on strategic positioning and competitive advantages of the tourist organisations, as well as on some economic effects of the chosen
corporate/business strategy. As with any economic activity, the tourism industry is associated with an array of potential benefits and costs. It is common in the tourism literature, for the sake of convenience, to classify these impacts as economic, socio-cultural or environmental.
These impacts are often closely interrelated. But, economic benefits and costs are primary rationale for pursuing tourism and relatively easier to quantify than the other categories, although this is not to say that the task is simple. Besides, there will be a few words about the interrelationship among resources, capabilities, core competencies and alternative corporate strategies as well as about their role in competitive advantages acquiring.
Ključne riječi
strategic positioning; competitive advantages; economic benefits and costs
Hrčak ID:
181423
URI
Datum izdavanja:
30.12.2004.
Posjeta: 2.521 *