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AN APPLICATION OF THE MULTIVARIATE STATISTICAL ANALYSIS TO SERVICE QUALITY MEASUREMENT IN HIGHER EDUCATION

Suzana Marković ; f

Puni tekst: engleski, pdf (5 MB) str. 93-112 preuzimanja: 372* citiraj
APA 6th Edition
Marković, S. (2003). AN APPLICATION OF THE MULTIVARIATE STATISTICAL ANALYSIS TO SERVICE QUALITY MEASUREMENT IN HIGHER EDUCATION. Tourism and hospitality management, 9 (1), 93-112. Preuzeto s https://hrcak.srce.hr/181600
MLA 8th Edition
Marković, Suzana. "AN APPLICATION OF THE MULTIVARIATE STATISTICAL ANALYSIS TO SERVICE QUALITY MEASUREMENT IN HIGHER EDUCATION." Tourism and hospitality management, vol. 9, br. 1, 2003, str. 93-112. https://hrcak.srce.hr/181600. Citirano 25.02.2021.
Chicago 17th Edition
Marković, Suzana. "AN APPLICATION OF THE MULTIVARIATE STATISTICAL ANALYSIS TO SERVICE QUALITY MEASUREMENT IN HIGHER EDUCATION." Tourism and hospitality management 9, br. 1 (2003): 93-112. https://hrcak.srce.hr/181600
Harvard
Marković, S. (2003). 'AN APPLICATION OF THE MULTIVARIATE STATISTICAL ANALYSIS TO SERVICE QUALITY MEASUREMENT IN HIGHER EDUCATION', Tourism and hospitality management, 9(1), str. 93-112. Preuzeto s: https://hrcak.srce.hr/181600 (Datum pristupa: 25.02.2021.)
Vancouver
Marković S. AN APPLICATION OF THE MULTIVARIATE STATISTICAL ANALYSIS TO SERVICE QUALITY MEASUREMENT IN HIGHER EDUCATION. Tourism and hospitality management [Internet]. 2003 [pristupljeno 25.02.2021.];9(1):93-112. Dostupno na: https://hrcak.srce.hr/181600
IEEE
S. Marković, "AN APPLICATION OF THE MULTIVARIATE STATISTICAL ANALYSIS TO SERVICE QUALITY MEASUREMENT IN HIGHER EDUCATION", Tourism and hospitality management, vol.9, br. 1, str. 93-112, 2003. [Online]. Dostupno na: https://hrcak.srce.hr/181600. [Citirano: 25.02.2021.]

Sažetak
The conceptualization of service quality and the development of measurement tools and techniques aimed at assessing service quality and customer satisfaction levels within the education sector, have been a central theme of recent years.
The research has examined the student expectations and perceptions of service quality in higher education for tourism and hospitality management, using a modified version of SERVQUAL instrument.
Data were collected using a questionnaire in two parts. The first part is concerned with student perceptions of higher education institutions in general, while the second part is concerned with Faculty of Tourism and Hospitality Management Opatija in particular.
The aim of the present research is the multivariate statistical analysis (factor analysis and reliability analysis) of a SERVQUAL scale adjusted for higher education service quality.
The final section of this study is devoted to developing and proposing new directions for future higher education service quality measurement

Ključne riječi
service quality; measurement; SERVQUAL; multivariate statistical analysis; higher education; case study

Hrčak ID: 181600

URI
https://hrcak.srce.hr/181600

[hrvatski] [njemački]

Posjeta: 557 *