hrcak mascot   Srce   HID

Prethodno priopćenje

FACTORS OF QUALITY OF THE EXHIBITION STAND - DEVELOPING A NEW YARDSTICK

Damijan Mumel ; Faculty of Economics and Business, University of Maribor, Slovenia

Puni tekst: engleski, pdf (4 MB) str. 101-118 preuzimanja: 83* citiraj
APA 6th Edition
Mumel, D. (2000). FACTORS OF QUALITY OF THE EXHIBITION STAND - DEVELOPING A NEW YARDSTICK. Tourism and hospitality management, 6 (1-2), 101-118. Preuzeto s https://hrcak.srce.hr/181709
MLA 8th Edition
Mumel, Damijan. "FACTORS OF QUALITY OF THE EXHIBITION STAND - DEVELOPING A NEW YARDSTICK." Tourism and hospitality management, vol. 6, br. 1-2, 2000, str. 101-118. https://hrcak.srce.hr/181709. Citirano 25.02.2021.
Chicago 17th Edition
Mumel, Damijan. "FACTORS OF QUALITY OF THE EXHIBITION STAND - DEVELOPING A NEW YARDSTICK." Tourism and hospitality management 6, br. 1-2 (2000): 101-118. https://hrcak.srce.hr/181709
Harvard
Mumel, D. (2000). 'FACTORS OF QUALITY OF THE EXHIBITION STAND - DEVELOPING A NEW YARDSTICK', Tourism and hospitality management, 6(1-2), str. 101-118. Preuzeto s: https://hrcak.srce.hr/181709 (Datum pristupa: 25.02.2021.)
Vancouver
Mumel D. FACTORS OF QUALITY OF THE EXHIBITION STAND - DEVELOPING A NEW YARDSTICK. Tourism and hospitality management [Internet]. 2000 [pristupljeno 25.02.2021.];6(1-2):101-118. Dostupno na: https://hrcak.srce.hr/181709
IEEE
D. Mumel, "FACTORS OF QUALITY OF THE EXHIBITION STAND - DEVELOPING A NEW YARDSTICK", Tourism and hospitality management, vol.6, br. 1-2, str. 101-118, 2000. [Online]. Dostupno na: https://hrcak.srce.hr/181709. [Citirano: 25.02.2021.]

Sažetak
This paper presents a piece of research with two main goals: (1) to find out essential factors of quality of the exhibition stand and (2) to devise a measuring instrument for measuring the quality of exhibition stands, both from the nonprofessional attendee’s point of view.
To reach both goals, first, fourteen dimensions of quality of exhibition stands were identified. These dimensions were taken as the basis for the composition of the first version of the measuring instrument concerning the quality of the exhibition stands (M1MQES-1). When MIMQES-1 was tested the congruity of assessors was also examined.
On the basis of the analysis of MIMQES-1 the second version of MIMQES (MIMQES-2) was formed and the preparation procedure for assessors was changed and improved. The results of MIMQES-2 analysis show a better factor structure as well as a better congruity of assessors, which was probably the result of a change in qualification of assessors.

Ključne riječi
exhibitions; trade show; quality; exhibition stand

Hrčak ID: 181709

URI
https://hrcak.srce.hr/181709

[hrvatski]

Posjeta: 165 *