Izlaganje sa skupa
https://doi.org/10.20867/thm.5.1-2.1
TOURISM AS FUNCTION OF STRATEGY OF ECONOMIC DEVELOPMENT IN CROATIA
Branko Blažević
orcid.org/0000-0002-7615-9136
; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia
Sažetak
Since Croatia does not have an economic strategy it follows that it has no export strategy. It can he said that the macroeconomic policy does more to hinder than to inherence exports.
Croatia has not managed to create nor define its strategic national products. The author is trying to present and argue the meaning of export and specially the national tourist product as the strategic product of Croatia.
Export is the basic supposition o f total stability and future development of Croatian economy. Croatian market, without export, is too small for any serious development of one's own. Croatian economy should be adjusted for the global market, especially for the market of EU, CEFTA and CEI.
The basic instruments for such economic policy are real exchange rate and corresponding export stimulating policy. The exchange rate policy and the export promoting policy are essential for the enforcement of export oriented strategy.
The author is looking upon Croatian tourism as a good model for an open economy and is trying to contemplate this model as a economic locomotive, about which a considerable portion of Croatian economists unfortunately have not a right imagination. It makes demands for moving many of tourist policy mechanism, which will finally vindicate the epithet of “priority activities’’ and allow “to develop tourism resources". All this demands even more and ambitious goals and projects of tourism development, further sophisticated marketing activities and especially “state intervention’’ for stimulating measures. Without implementation of these propositions, tourism will never have any change for faster development. This will result in deeper lag from Europe and other developed countries.
Ključne riječi
tourism; Croatian economic development strategy
Hrčak ID:
181917
URI
Datum izdavanja:
30.12.1999.
Posjeta: 1.598 *