Skoči na glavni sadržaj

Prethodno priopćenje

https://doi.org/10.20867/thm.2.1.5

The social marketing management and quality of the tourist product

Ludmila Novacka ; University of Economics, Faculty of Commerce, Institute of Services and Tourism, Bratislava


Puni tekst: engleski pdf 1.214 Kb

str. 41-46

preuzimanja: 329

citiraj


Sažetak

Quality and uniform marketing goals concerned to tourist enterprise, client and society.
Three ways of marketing goals in tourist development countries: product, destination, satisfaction of the clients needs. Successful quality apply is possible if there are: existence and applicability of general norms of products quality, creativity of the special standards. Existence
and application experiences of the standards in Slovakia. Difficulties in the area of social problems.
Claim to cooperation of tourist enterprises, state and regional institutions. The main problems is our society: environment, security of the life and healthy, protection of cultural heritage. Proposal of possible solutions.

Ključne riječi

social marketing management; quality of tourist product; tourist enterprise; satisfaction of clients needs; general norms; standards; manuals; society; environment; security; protection of cultural heritage

Hrčak ID:

182480

URI

https://hrcak.srce.hr/182480

Datum izdavanja:

30.7.1996.

Podaci na drugim jezicima: hrvatski

Posjeta: 842 *