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Tourism : An International Interdisciplinary Journal, Vol.65 No.2 June 2017.

Original scientific paper

Māori female entrepreneurship in tourism industry

Alina Zapalska ; U.S. Coast Guard Academy, New London, USA
Dallas Brozik ; Marshall University, Huntington, USA

Fulltext: english, pdf (236 KB) pages 156-172 downloads: 173* cite
APA 6th Edition
Zapalska, A. & Brozik, D. (2017). Māori female entrepreneurship in tourism industry. Turizam, 65 (2), 156-172. Retrieved from
MLA 8th Edition
Zapalska, Alina and Dallas Brozik. "Māori female entrepreneurship in tourism industry." Turizam, vol. 65, no. 2, 2017, pp. 156-172. Accessed 18 Jul. 2018.
Chicago 17th Edition
Zapalska, Alina and Dallas Brozik. "Māori female entrepreneurship in tourism industry." Turizam 65, no. 2 (2017): 156-172.
Zapalska, A., and Brozik, D. (2017). 'Māori female entrepreneurship in tourism industry', Turizam, 65(2), pp. 156-172. Available at: (Accessed 18 July 2018)
Zapalska A, Brozik D. Māori female entrepreneurship in tourism industry. Turizam [Internet]. 2017 Jun 30 [cited 2018 July 18];65(2):156-172. Available from:
A. Zapalska and D. Brozik, "Māori female entrepreneurship in tourism industry", Turizam, vol.65, no. 2, pp. 156-172, July 2018. [Online]. Available: [Accessed: 18 July 2018]

The paper explores the characteristics of indigenous Māori female entrepreneurs and identifies the factors that curtailed their entrepreneurial success within the tourism industry in New Zealand. All respondents stated that their indigenous background was a primary factor of being underprivileged, disadvantaged, or restricted. After new policies were implemented and assistance was provided to their groups in the 1990th, respondents were able to obtain education, develop business skills, and obtain financial assistance. Today Māori entrepreneurship involves products and services that focus on Māori cultural and traditional experiences. The Māori female entrepreneurial goal is to create local employment, preserve culture, and conserve the environment. Respondents believe that resources must be responsibly and collectively allocated and they must continue providing education about Māori wisdom, unity, harmony, control, and preservation of the environment and natural resources as means of maintaining the Māori way of life and communal development. They believe that today's tourism industry operating within Māori communities is accountable and responsible for providing well-being and support to their families and younger Māori generations.

Māori; entrepreneurship; tourism industry; culture; New Zealand

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