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Stručni rad
https://doi.org/10.1515/cirr-2017-0012

SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market

Wang Qian ; Shanghai University of International Business and Economics, China

Puni tekst: engleski, pdf (1023 KB) str. 169-185 preuzimanja: 1.287* citiraj
APA 6th Edition
Qian, W. (2017). SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market. Croatian International Relations Review, 23 (78), 169-185. https://doi.org/10.1515/cirr-2017-0012
MLA 8th Edition
Qian, Wang. "SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market." Croatian International Relations Review, vol. 23, br. 78, 2017, str. 169-185. https://doi.org/10.1515/cirr-2017-0012. Citirano 13.05.2021.
Chicago 17th Edition
Qian, Wang. "SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market." Croatian International Relations Review 23, br. 78 (2017): 169-185. https://doi.org/10.1515/cirr-2017-0012
Harvard
Qian, W. (2017). 'SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market', Croatian International Relations Review, 23(78), str. 169-185. https://doi.org/10.1515/cirr-2017-0012
Vancouver
Qian W. SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market. Croatian International Relations Review [Internet]. 2017 [pristupljeno 13.05.2021.];23(78):169-185. https://doi.org/10.1515/cirr-2017-0012
IEEE
W. Qian, "SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market", Croatian International Relations Review, vol.23, br. 78, str. 169-185, 2017. [Online]. https://doi.org/10.1515/cirr-2017-0012
Puni tekst: hrvatski, pdf (1023 KB) str. 169-185 preuzimanja: 356* citiraj
APA 6th Edition
Qian, W. (2017). SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market. Croatian International Relations Review, 23 (78), 169-185. https://doi.org/10.1515/cirr-2017-0012
MLA 8th Edition
Qian, Wang. "SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market." Croatian International Relations Review, vol. 23, br. 78, 2017, str. 169-185. https://doi.org/10.1515/cirr-2017-0012. Citirano 13.05.2021.
Chicago 17th Edition
Qian, Wang. "SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market." Croatian International Relations Review 23, br. 78 (2017): 169-185. https://doi.org/10.1515/cirr-2017-0012
Harvard
Qian, W. (2017). 'SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market', Croatian International Relations Review, 23(78), str. 169-185. https://doi.org/10.1515/cirr-2017-0012
Vancouver
Qian W. SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market. Croatian International Relations Review [Internet]. 2017 [pristupljeno 13.05.2021.];23(78):169-185. https://doi.org/10.1515/cirr-2017-0012
IEEE
W. Qian, "SWOT Analysis and Related Countermeasures for Croatia to Explore the Chinese Tourist Source Market", Croatian International Relations Review, vol.23, br. 78, str. 169-185, 2017. [Online]. https://doi.org/10.1515/cirr-2017-0012

Sažetak
Croatia is a land endowed with rich and diversified natural and cultural tourist resources. Traveling around Croatia, I was stunned by its beauty. However, I noticed that there were few Chinese tourists in Croatia. How can we bring more Chinese tourists to Croatia? How can we make them happy and comfortable in Croatia? And, at the same time, how can we avoid polluting this tract of pure land? Based on first-hand research work, I make a SWOT analysis of the Chinese tourist source market of Croatia and put forward related countermeasures from the perspective of a native Chinese. The positioning of tourism in Croatia should be ingeniously packaged. I recommend developing diversified and specialized tourist products, various marketing and promotional activities, simple and flexible visa policies and regulations, and other related measures to further explore the Chinese tourist source market of Croatia.

Ključne riječi
SWOT analysis; Croatia; Chinese tourist source market; sustainable tourism; direct flight

Hrčak ID: 185878

URI
https://hrcak.srce.hr/185878

[hrvatski]

Posjeta: 1.953 *