Pregledni rad
The Image of the Catholic Church in Croatian Public and Possibilities of Managing it
Božo Skoko
orcid.org/0000-0002-4028-7128
; Sveučilište u Zagrebu, Fakultet političkih znanosti
Sažetak
The author analyzes the role of the image of the Catholic Church in Croatian public and discusses the ways of creating the image in general as well as the possibilities of its change. He focuses particularly on the subjects responsible for the identity and image of the Church and on the communication channels that shape public opinion and create the image of the Church in Croatian public. The central issue of this paper is the role of public relations in creating and managing the image of the Church and attempts to make the Church, instead of the object of communication, which others deal with, to become a subject of communication that proactively and strategically influences public opinion and contributes to better understanding of her role in society. The paper also deals with the role of media in creating the image and presents a research on the influence of media on the viewpoints of Croatian citizens about the phenomenon of Međugorje. It also provides strategic recommendations for creating better public relations with church communities and institutions and strengthening the image of the Church in Croatian public.
Ključne riječi
Church; image; media; public relation; communication; strategy
Hrčak ID:
188974
URI
Datum izdavanja:
10.10.2017.
Posjeta: 1.575 *