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Original scientific paper

Addressing the notions of convention and context in social media research

Marina Grubišić ; University of Zagreb

Fulltext: english, pdf (386 KB) pages 473-497 downloads: 669* cite
APA 6th Edition
Grubišić, M. (2017). Addressing the notions of convention and context in social media research. Jezikoslovlje, 18. (3.), 473-497. Retrieved from https://hrcak.srce.hr/190910
MLA 8th Edition
Grubišić, Marina. "Addressing the notions of convention and context in social media research." Jezikoslovlje, vol. 18., no. 3., 2017, pp. 473-497. https://hrcak.srce.hr/190910. Accessed 24 Sep. 2021.
Chicago 17th Edition
Grubišić, Marina. "Addressing the notions of convention and context in social media research." Jezikoslovlje 18., no. 3. (2017): 473-497. https://hrcak.srce.hr/190910
Harvard
Grubišić, M. (2017). 'Addressing the notions of convention and context in social media research', Jezikoslovlje, 18.(3.), pp. 473-497. Available at: https://hrcak.srce.hr/190910 (Accessed 24 September 2021)
Vancouver
Grubišić M. Addressing the notions of convention and context in social media research. Jezikoslovlje [Internet]. 2017 [cited 2021 September 24];18.(3.):473-497. Available from: https://hrcak.srce.hr/190910
IEEE
M. Grubišić, "Addressing the notions of convention and context in social media research", Jezikoslovlje, vol.18., no. 3., pp. 473-497, 2017. [Online]. Available: https://hrcak.srce.hr/190910. [Accessed: 24 September 2021]

Abstracts
The aim of this paper is to discuss two fundamental pragmatic notions, convention and context within the framework of communication on social media. By presenting an overview of theoretical perspectives on the two notions and analyzing concrete examples from Twitter we put forward the importance of the dynamic and constant synergy between convention and context in communication on social media, but also in communication in general. Examples of tweets (Twitter posts) will show that the core principles of traditional communication – conventionalization and contextualization – remain strong and are visible in concrete realizations through new ‘communicative items’ such as hashtags (i.e. #onokad) and handles (i.e. @username). The technology behind the media opens up new avenues of creativity for the participants (users, speakers), yet the creativity remains situated within ‘contexts’ (micro- and macro-level) and perpetuated (or dismissed) through mechanisms of ‘conventionalization’. Pragmatics is shown to be a highly relevant and appropriate scholarly field for comprehensive research into language and communication on social media.

Keywords
convention; conventionalization; context; hypertext; social media; Twitter

Hrčak ID: 190910

URI
https://hrcak.srce.hr/190910

[croatian]

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