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https://doi.org/10.5559/di.26.4.07

Market Orientation, Competitive Advantage and Business Performance: Exploring the Indirect Effects

Anita Talaja ; Faculty of Economics, Split
Dario Miočević ; Faculty of Economics, Split
Nikša Alfirević ; Faculty of Economics, Split
Jurica Pavičić ; Faculty of Economics and Business, Zagreb

Puni tekst: engleski, pdf (244 KB) str. 583-604 preuzimanja: 2.001* citiraj
APA 6th Edition
Talaja, A., Miočević, D., Alfirević, N. i Pavičić, J. (2017). Market Orientation, Competitive Advantage and Business Performance: Exploring the Indirect Effects. Društvena istraživanja, 26 (4), 583-604. https://doi.org/10.5559/di.26.4.07
MLA 8th Edition
Talaja, Anita, et al. "Market Orientation, Competitive Advantage and Business Performance: Exploring the Indirect Effects." Društvena istraživanja, vol. 26, br. 4, 2017, str. 583-604. https://doi.org/10.5559/di.26.4.07. Citirano 05.12.2020.
Chicago 17th Edition
Talaja, Anita, Dario Miočević, Nikša Alfirević i Jurica Pavičić. "Market Orientation, Competitive Advantage and Business Performance: Exploring the Indirect Effects." Društvena istraživanja 26, br. 4 (2017): 583-604. https://doi.org/10.5559/di.26.4.07
Harvard
Talaja, A., et al. (2017). 'Market Orientation, Competitive Advantage and Business Performance: Exploring the Indirect Effects', Društvena istraživanja, 26(4), str. 583-604. https://doi.org/10.5559/di.26.4.07
Vancouver
Talaja A, Miočević D, Alfirević N, Pavičić J. Market Orientation, Competitive Advantage and Business Performance: Exploring the Indirect Effects. Društvena istraživanja [Internet]. 2017 [pristupljeno 05.12.2020.];26(4):583-604. https://doi.org/10.5559/di.26.4.07
IEEE
A. Talaja, D. Miočević, N. Alfirević i J. Pavičić, "Market Orientation, Competitive Advantage and Business Performance: Exploring the Indirect Effects", Društvena istraživanja, vol.26, br. 4, str. 583-604, 2017. [Online]. https://doi.org/10.5559/di.26.4.07

Sažetak
In this paper, we address insufficiently explored indirect
relationships between market orientation (MO),
organizational strategic resources and business outcomes.
Previous studies have identified MO as a key strategic asset
that contributes to competitive advantage and ultimately to
business performance. However, the extant research is at best
partial in addressing the contingencies that might uphold
these relationships. The goal of this study is to extend the
existing knowledge by showing that MO complements with
other strategic management processes that are relevant for
business success. To address the research question, a
conceptual model with three hypotheses was developed. Data
was obtained with a survey questionnaire on a sample of 265
medium and large-sized firms from Croatia. The findings
indicate that MO influences competitive advantage stronger
at higher levels of VRIN resources. Also, findings suggest that
competitive advantage mediates the relationship between MO
and business performance. In the end, the theoretical and
managerial implications are presented along with future
research directions in light of the limitations of this study.

Ključne riječi
resource-based view; market orientation; competitive advantage; business performance

Hrčak ID: 191039

URI
https://hrcak.srce.hr/191039

[hrvatski]

Posjeta: 2.488 *