Politehnika i dizajn, Vol. 5 No. 1, 2017.
Stručni rad
https://doi.org/10.19279/TVZ.PD.2017-5-1-01
RESEARCH AND DEVELOPMENT OF CAR DESIGN
Dinko Mikulić
orcid.org/0000-0003-4353-8049
; Veleučilište Velika Gorica, Velika Gorica, Hrvatska
Željko Marušić
; Fakultet prometnih znanosti Sveučilišta u Zagrebu, Zagreb, Hrvatska
Sažetak
The article analyses the relationship between
design and aerodynamics of the car, and how
the designers handle this challenge. Cars are not
just a means of transport but also a subject of
personality; therefore, the customer's perception
must be incorporated early into the body shaping
process. The design development of a new vehicle
is based on customer perception, followed by the
design process and fi nally validation.
The design must be guided by the market or
regional taste, which determines the identity and
distinctiveness of the vehicle.
Research on the personality of car design choices
on the male and female student population
indicates that the design is at least as decisive a
factor of vehicle choice as is its performance. The
fact is that the technical concepts of cars are ever
more similar in all segments, thus the design is
more than ever a means of diff erentiation from
each other. Consequently, modern car design is
conditioned by beauty, comfort and safety of
driving, which is becoming increasingly apparent.
In the end, the vehicle design is the crucial point
determining its market success.
Ključne riječi
car design; car aerodynamics; customer perception, styling; design process; design choice personality
Hrčak ID:
194792
URI
Datum izdavanja:
15.11.2017.
Posjeta: 1.689 *